The lines have been drawn in the sand and consumer brands and their PR teams better sit up and take notice. For years, affluent black moms have been crying foul regarding campaigns that show them as loud, brash, cold, and bossy.

Though other companies might be cutting measurement budgets, FedEx is standing by its commitment.

Recently, I came across another Web 2.0 product that might or might not hold the key to revolutionizing my life and do what no other tool, tactic, or technique has managed to do: get me organized.

Ziff Davis to close 'PC Magazine' print edition; Time Inc. shutters 'Cottage Living'; Ailes to stay at Fox News

NEW YORK: PR Newswire (PRN) has cut 25 positions as part of its parent company United Business Media's overall headcount reduction.

Who is you client? What are its media goals?

Greenies Pill Pockets are pet treats that hold medicine, making it easier for owners to medicate pets. Doug Pendley, director of retail sales/national accounts, explains that the product originated in the vet channel and hadn't been promoted to consumers. Greenies tasked Trone to help relaunch the product to consumers.

Uniqlo releases street teams; Agent Provocateur promotes new viral campaign; Flickr launches fashion photo feature; and more

Joffrey's Coffee & Tea Co., based in Tampa, FL, was building up the retail side of the company and wanted to grow its online business, build Internet buzz, and increase Web traffic.

With negative headlines circulating daily about the Detroit area and its inhabitants, Chrysler saw an opportunity to change the dialogue and generate positive news about the city.