SunPower selects Ogilvy to help corporate comms

Jaimy Lee October 02, 2008

SAN JOSE, CA: SunPower, a solar power designer, manufacturer, and marketer based in San Jose, CA, named Ogilvy global AOR after a competitive pitching process.
 

Public bails on bill thanks to communications failure

October 01, 2008

At press time, the House of Representatives had shot down a $700-billion bailout plan for the financial sector from the White House that was initially expected to pass. A revised bill was headed to the Senate, but the initial failure offers not only a political lesson, but also a communications one.
 

Pirates reveal new side with spokesperson

Tonya Garcia October 01, 2008

Years of stories that depict pirates as villainous brutes have caused some serious reputation damage to the pirating business as a whole. So when a call came from The New York Times, pirate spokesperson Sugule Ali stepped up to offer a 45-minute interview and a never-before-seen level of transparency from the pirate community.
 

Presidential election turns to Wall Street

Dow Jones Insight October 01, 2008

Turmoil in the U.S. financial markets was by far the biggest driver of the candidates' media coverage in the past week, according to results from the Dow Jones Insight—2008 Presidential Election Media Pulse.
 

Interactive offerings on ABC.com add to experience

Kimberly Maul October 01, 2008

ABC.com introduced its digital content for its fall shows on September 25, including personality quizzes based on programs' characters, new webisodes for shows including Ugly Betty, and a new Grey's Anatomy blog: Dr. Sydney Heron's "Healing with Love."
 

Automakers happy to tell electric car story

Nicole Zerillo October 01, 2008

Car manufacturers are starting to plan comms for the 2010 rollout of their next-gen vehicles
 

'Journal' shows Gerstein's strengths

David Ward October 01, 2008

Who is your client? What are its media goals?
 

Palm Springs celebrates gay marriage with wedding event

Nicole Zerillo October 01, 2008

When California's state Supreme Court legalized gay marriage earlier this spring, the City Council of Palm Springs sought to cement the desert community as the premiere wedding destination for both gay and straight marriage ceremonies.
 

Ethisphere drives attention to its leadership conference

Beth Krietsch October 01, 2008

Mindspace has worked with the Ethisphere Institute, which is dedicated to the research, creation, and sharing of best practices in ethics, compliance, and corporate governance among its membership, since the launch of Ethisphere magazine in 2006.
 

Olympic ties earn brands good press

Frank Washkuch September 30, 2008

NEW YORK: Brands aligned with the 2008 Games saw far more positive news coverage than negative, despite pre-Olympic protests, according to a Hill & Knowlton-sponsored study conducted by ComMetric.
 
 
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