Koppel leaves Discovery Channel, 'Meet the Press' speculation begins; Bauer cuts 'Life & Style' staff; Huffington Post raises $15 million

Consumer electronics have traditionally been one of the most popular holiday gift categories, but the economy has resulted in a grim outlook for sales in the retail sector this holiday season.

At around the same time it became apparent that the slide in the US economy might be far worse than previously imagined, the Wal-Mart Foundation partnered with the Alliance to Save Energy and other organizations to launch a campaign showing low- and middle-income consumers how to combat high gas prices in relatively easy and practical ways.

After seven years of digging, the George Washington Foundation (GWF) of Stafford County, VA, knew it had found the first president's boyhood home at Ferry Farm in Virginia. It turned to CRT/Tanaka to help it with a media outreach effort.

Who is your client? What are its media goals?

Change was a prevailing theme at PRWeek's NEXT Conference, which was held on November 19 at the Waldorf-Astoria in New York City.

To define and measure success for their clients with online programs, firms must now show ROI that exceeds impressions and demonstrates engagement with target audiences.

In recent years, the compact fluorescent light bulb (CFL) has become synonymous with all things environmentally conscious. This generalization can also be a curse because concerns that plagued early versions of the bulb become similarly associated with the product.

How do I create a subject line that will get the attention of reporters?

Automakers made one of their worst PR blunders when the Big Three's top executives arrived - separately - in Washington by private jet to ask for money. Although public sentiment might be shifting in support of government help for the American auto industry, the companies continued to damage their reputation with the move.