YouTube brings interactivity to classical music

Kimberly Maul December 03, 2008

YouTube goes classical with online symphony; 'Gossip Girl' to get webisodes; Juliana Hatfield goes deep into her songs; and more
 

'Post' helps reignite Milk-Bone brand

David Ward December 03, 2008

Who is your client? What are its media goals?
 

St. Paul utilizes the RNC to escape Minneapolis' shadow

Nicole Zerillo December 03, 2008

Though known as the Twin Cities, St. Paul has frequently lost the limelight to its sister city, Minneapolis. When the 2008 Republican National Convention (RNC) came into town, the City decided to mount a PR effort, says Erin Dady, director of marketing and convention planning for the city.
 

American Legacy tells teens the 'Truth' about smoking

Jaimy Lee December 03, 2008

Every summer, a group of twentysomethings travel to events in the US attended by teens. Crew members tell personal stories about the effects of tobacco use and provide information to teens about the health and social issues of smoking.
 

Comforting clients in a down economy, pro bono PR, more

Beth Krietsch December 02, 2008

What are some ways to comfort a panicked client in tough economic times?
 

Janovic stirs up brand awareness

Tanya Lewis December 02, 2008

Janovic Paint and Decorating Centers has 11 stores serving Manhattan and was bought by Benjamin Moore in 1999. Rich Wilczynski, director of marketing at Janovic, explains that store traffic declined during the past 10 years and discount retailers impacted brand awareness.
 

DC has assumed financial 'command'

Derek LaVallee December 01, 2008

No two US cities have had a greater impact on each other, the country, and the world as New York City and Washington, DC. They are each largely industry towns - the centers of economic and geopolitical power and influence, respectively.
 

Thrillist takes relationships to new heights

Tonya Garcia December 01, 2008

A redesigned look and offline events are two factors helping the Web site bolster its brand
 

Obama victory spurs Illinois' campaign to win over tourists

Beth Krietsch December 01, 2008

The Illinois Bureau of Tourism (IBT) launched a new Barack Obama component to its ongoing "Presidential Trails" campaign following his election.
 

The Internet has taken student activism to an even higher level

Tom Martin December 01, 2008

It has been more than 40 years since a group of Columbia University students staged a sit-in at the office of the president, Grayson Kirk, to protest (among other things) the school's affiliation with a consortium that did military research for the government.