CAMBRIDGE, MA: Technology firm Prompt Communications launched an analyst relations practice that will provide a variety of services to build relationships between hi-tech companies and the analysts that cover them.

PARIS, FRANCE: The Burgundy Wine Office in Paris hired Fleishman-Hillard to serve as AOR for global exports in an approximately $1.5-million-plus (€1 million-plus) project, beginning September 1.

PARIS: In response to Monday's court ruling upholding LVMH's claims against eBay with regard to selling counterfeit products, eBay held a press conference in Paris and issued global press releases throughout the day, announcing its position and intentions.

FOREST HILLS, NY: JetBlue Airways selected MWW Group as its international crisis communications agency after a review underway since December.

SARASOTA, FL: Walt Cannon, a former corporate VP at AT&T credited for his role in the company's iconic "Reach out and touch someone" campaign, died June 27. He was 76 years old.

NEW YORK: The Empire State Building (ESB) recently hired Edelman to support its brand repositioning and expansion into international tourism markets. The new consumer-focused PR and marketing campaigns come during the building's ongoing $500 million capital improvement program.

ROCHESTER, NY: Corporate image continues to slide in the eyes of the American public, but firms with an effective overall reputation management program climb ahead, according to the recently released Harris Interactive Reputation Quotient (RQ) survey.

MOUNTAIN VIEW, CA: Mozilla broadened its outreach beyond its core audience when it launched the new version of its Firefox browser last week.

NEW YORK: American International Group (AIG) is stressing a message of enhanced internal meritocracy to investors and employees after the company ousted CEO Martin Sullivan.

SANTA CLARA, CA: Intel says its outreach to policy influencers has remained the same in the wake of a Federal Trade Commission investigation of its competitive practices in the microprocessor market.