EBay responds to LVMH counterfeit ruling

Alexandra Bruell July 02, 2008

PARIS: In response to Monday's court ruling upholding LVMH's claims against eBay with regard to selling counterfeit products, eBay held a press conference in Paris and issued global press releases throughout the day, announcing its position and intentions.
 

JetBlue hires MWW for crisis communications

Nicole Zerillo June 30, 2008

FOREST HILLS, NY: JetBlue Airways selected MWW Group as its international crisis communications agency after a review underway since December.
 

Walt Cannon, AT&T communications pioneer, dies at 76

Frank Washkuch June 30, 2008

SARASOTA, FL: Walt Cannon, a former corporate VP at AT&T credited for his role in the company's iconic "Reach out and touch someone" campaign, died June 27. He was 76 years old.
 

Empire State Building hires Edelman for repositioning

Nicole Zerillo June 27, 2008

NEW YORK: The Empire State Building (ESB) recently hired Edelman to support its brand repositioning and expansion into international tourism markets. The new consumer-focused PR and marketing campaigns come during the building's ongoing $500 million capital improvement program.
 

Managing corporate reputation key driver to success

Nicole Zerillo June 24, 2008

ROCHESTER, NY: Corporate image continues to slide in the eyes of the American public, but firms with an effective overall reputation management program climb ahead, according to the recently released Harris Interactive Reputation Quotient (RQ) survey.
 

Mozilla broadened outreach for Firefox launch

Aarti Shah June 23, 2008

MOUNTAIN VIEW, CA: Mozilla broadened its outreach beyond its core audience when it launched the new version of its Firefox browser last week.
 

AIG head touts meritocracy

Tonya Garcia June 19, 2008

NEW YORK: American International Group (AIG) is stressing a message of enhanced internal meritocracy to investors and employees after the company ousted CEO Martin Sullivan.
 

Intel maintains its outreach plans despite FTC scrutiny

Aarti Shah June 12, 2008

SANTA CLARA, CA: Intel says its outreach to policy influencers has remained the same in the wake of a Federal Trade Commission investigation of its competitive practices in the microprocessor market.
 

C-Change formulates a cohesive cancer message

Jaimy Lee June 12, 2008

WASHINGTON: C-Change, a 10-year-old coalition of national cancer organizations, launched a multi-year campaign June 10 to provide a consistent cancer prevention communications strategy to its 130 member organizations.
 

Perception trumps revenue in survey

Frank Washkuch June 11, 2008

WAYZATA, MN: Corporations with sustainability strategies are more focused on positive perception of their efforts than revenue growth, according to a survey developed by the Vandiver Group and sponsored by Pinnacle Worldwide.
 
 
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