Corporate Profile Articles

British Airways thrives on its experience

Aarti Shah June 30, 2008

Financial success fuels the UK-based carrier's outreach efforts to US consumers and media
 

Informed staff sits well with AstraZeneca

Jaimy Lee June 23, 2008

From monthly breakfasts to town-hall meetings, the pharma giant strives to keep employees engaged
 

Hollywood helps Terlato hit the big time

Ted McKenna June 16, 2008

Wine producer's movie exposure proves to be a nice complement to its traditional comms tactics
 

Prudential makes news in online offering

Tonya Garcia June 09, 2008

Enhanced, innovative features help Prudential's online newsroom serve as a powerful comms tool
 

Christie's paints consistent global message

Nicole Zerillo June 02, 2008

With headquarters all over the world, the PR team works cohesively to host successful auctions
 

Tenneco rebuilds its employees' morale

Frank Washkuch May 26, 2008

A commitment to being transparent enabled the auto-parts manufacturer to regain staff confidence
 

The North Face thinks outside the box

Aarti Shah May 19, 2008

While the 40-year-old company's message is still the same, its target is much broader than ever
 

Years of branding efforts pay off for CBIZ

Jaimy Lee May 12, 2008

From a new name to its thought-leadership push, CBIZ is making inroads with various audiences
 

Fiji Water has its consumers seeing green

Kimberly Maul May 05, 2008

From the Web to its role in 1,800 annual events, the company is touting its environmental efforts
 

Group aims to change the housing stigma

Ted McKenna April 28, 2008

The National Association of Home Builders works to portray the industry positively in a 'meltdown'
 
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