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Consumer News

National Honey Board in consumer review

Jaimy Lee July 02, 2009

FIRESTONE, CO: The National Honey Board is reviewing its $750,000 consumer PR account with plans to award a one-year contract in early November.

Virgin Atlantic's 'Vtravelled' site aims to inspire

Jaimy Lee July 02, 2009

The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip.

Popchips goes on the road to promote brand and its new flavors

Kimberly Maul June 30, 2009

SAN FRANCISCO: Popchips, the maker of all-natural potato chips, is kicking off the summer with a few new flavors and a mobile snack tour in key cities.

State Farm selects Weber Shandwick

Tonya Garcia June 29, 2009

BLOOMINGTON, IL: State Farm Insurance has selected Weber Shandwick as its lead agency. The company discussed its plans to conduct a selective review in November 2008.

Sitrick aids HVM in Extended Stay bankruptcy filing

Tonya Garcia June 25, 2009

SPARTANBURG, SC: Sitrick and Company is providing communications services for HVM LLC related to the June 15 Chapter 11 filing by Extended Stay Hotels.

Live Nation hits sour note with hidden fee

Tonya Garcia July 01, 2009

Concertgoers hummed a happy tune June 1. On that day, Live Nation announced "No service fee Wednesdays."

Journalist Q&A: Ben Popken, The Consumerist

Frank Washkuch July 01, 2009

Ben Popken saw The Consumerist ads a few years ago, and took swipes at them on his blog.

Jim Beam gives consumers control of building the brand's social media buzz

Frank Washkuch July 01, 2009

Beam Global Spirits & Wine, best known as the maker of Jim Beam bourbon, has a distilling tradition older than 200 years.

FedEx adds to its resume

Jaimy Lee June 26, 2009

FedEx Office decided to offer free resume printing for one day at its stores across the US as a way to help customers with their job searches during the recession.

Cheesecake Factory leverages Valentine's Day to revitalize 30-year-old brand

Beth Krietsch June 05, 2009

The Cheesecake Factory decided last year to put a stronger emphasis on PR and marketing after operating for 30 years with nearly no marketing function besides basic publicity around new store openings.

Consumer Blog Posts

The Cycle is your source for the latest consumer marketing commentary. To catch up on the latest communications news affecting a number of consumer industries, from automotive to food and beverage, keep current with The Cycle.