Unilever launched an ongoing PR campaign, which focuses on encouraging healthy lifestyle changes, to coincide with the introduction of Omega Plus, its oil-blend spread.

SANTA CLARA, CA: McAfee selected Red Consultancy as its consumer AOR. The six-figure contract adds consumer duties to the firm's existing corporate and enterprise responsibilities. The selection followed a competitive bid by six agencies.

SAN FRANCISCO: EA Sports launched a new global sub-brand to strengthen its appeal among casual video-game users.

CHICAGO: Encyclopedia Britannica is promoting its online information as a free service to Web publishers, and has hired Holtz Communication & Technology (HC&T) to focus PR efforts on bloggers.

LOS ANGELES: Hess Natur, a German-based mail-order apparel brand that is organically sourced and manufactured, named Bullfrog & Baum (B&B) its AOR, tasking the agency with the promotion of its US debut planned for this July.

No one doubts those are "real" women that appear in Unilever's Dove advertisements. They have real curves - hips and all - and even very real wrinkles, sags, and bags in the pro-age ads, which were part of Dove's much-heralded "Campaign for Real Beauty." Victoria's Secret's models these are not.

On March 31st, Pizza Hut announced that it was temporarily rebranding its Dallas headquarters 'Pasta Hut' as part of the promotional campaign to introduce its new 'Tuscani Pasta' menu items.

The Art Institutes, a division of the Education Management Corporation (EDMC), opens many campuses across the country each year. But rather than a ribbon-cutting ceremony, the school likes to bring creativity to its openings.

The Ronald McDonald House of Cleveland (RMHC) needed to breathe new life into its 6th annual Tackle the Tower campaign, a fundraising event that challenges participants to run up the 37-story Erieview Tower.

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