This conference is intended to arm public relations and marketing professionals with the tools and insights they need to navigate the changing PR universe. It is the one-stop-shop of the most important trends and information in the industry today, featuring in-house and agency leaders from across disciplines. Click here for more information.
Keynote:
Robert Thomson, editor-in-chief, Dow Jones & Company; managing editor, Wall Street Journal
Speakers:
Bonnie Fuller, founder, Bonnie Fuller Media
Michael Zimbalist, VP, research & development operations, The New York Times Company
Dave Samson, general manager, public affairs, Chevron Corporation
Christine Cea, director of brand PR, Unilever
Tom Arrix, VP of sales, Facebook
And many more.....
Sponsors:
Capstrat
Edelman
Ketchum
The Newsmarket
Ogilvy Public Relations Worldwide
Porter Novelli
Waggener Edstrom
Weber Shandwick
In 2007, PRWeek hosted two Target Green conferences. The first, held in San Francisco in May 2007, was titled Making Sustainability Work and dealt with how corporations are making meaningful changes that benefit the company, and the planet, and how PR and marketing play a crucial role. The second, held in Washington in October 2007, was titled Collaborating for Change and dealt with how various stakeholders are driving a holistic approach to a green future.
Making Sustainability Work
Corporations are going green like never before, in response to a number of crucial external and internal factors. Marketing and PR play a vital role.
Keynotes:
Jeffrey Hollender, CEO, Seventh Generation
Paul Zeven, CEO, Phillips North America
Speakers:
Peter O'Toole, director of PR, GE
Ted Smyth, chief administration officer and SVP of corporate and government affairs, Heinz
Suzanne McCarron, manager of communications, ExxonMobil Corp.
Mona Liss, corporate PR director, Ikea
David Frink, senior manager of global affairs, Dell
and many more...
National Media Sponsor
Financial Times
Corporate Sponsors
Cohn & Wolfe
CWW
Harvard Business Review
Heinz
Weber Shandwick
Collaborating for Change
The public is increasingly interested in eco-sustainable issues and products, and everyone from corporations to policy makers to the 2008 presidential candidates is paying attention. This one-day conference features speakers from corporations, government agencies, NGOs, and the media, discussing how various stakeholders are driving a holistic approach to a green future.
Keynotes:
Edward J. Markey (D-MA), chairman, Select Committee on Energy Independence and Global Warming
Beth Lowery, VP energy, environment, and safety policy, General Motors
Speakers:
Dan Henkle, SVP of social responsibility, GAP
Annie Howell, SVP of communications and public affairs and talent management for Planet Green, Discovery Channel
Hans Bender, global external relations leader, household care Procter & Gamble
Bill Reed, SVP and GM, corporate communications, Canon USA
Michelle Moore, VP, US Green Building Council
And many more.....
Sponsors:
Fleishman-Hillard
Organic Works
Solena
Waggener Edstrom