PRWeek Conferences

PRWeek is proud to host conferences tailored for PR and marketing professionals. In 2007, PRWeek held two Target Green conferences bringing eco-sustainable issues and products to the forefront. In 2008, PRWeek introduced the NEXT Conference focusing on the future of PR.


The NEXT Conference

This conference is intended to arm public relations and marketing professionals with the tools and insights they need to navigate the changing PR universe. It is the one-stop-shop of the most important trends and information in the industry today, featuring in-house and agency leaders from across disciplines. Click here for more information.

 

Keynote:
Robert Thomson, editor-in-chief, Dow Jones & Company; managing editor, Wall Street Journal

 

Speakers:
Bonnie Fuller, founder, Bonnie Fuller Media 

Michael Zimbalist, VP, research & development operations, The New York Times Company

Dave Samson, general manager, public affairs, Chevron Corporation

Christine Cea, director of brand PR, Unilever

Tom Arrix, VP of sales, Facebook

And many more.....

 

Sponsors:
Capstrat

Edelman

Ketchum

The Newsmarket

Ogilvy Public Relations Worldwide

Porter Novelli

Waggener Edstrom

Weber Shandwick

Target Green

In 2007, PRWeek hosted two Target Green conferences. The first, held in San Francisco in May 2007, was titled Making Sustainability Work and dealt with how corporations are making meaningful changes that benefit the company, and the planet, and how PR and marketing play a crucial role. The second, held in Washington in October 2007, was titled Collaborating for Change and dealt with how various stakeholders are driving a holistic approach to a green future.

 

Making Sustainability Work

Corporations are going green like never before, in response to a number of crucial external and internal factors. Marketing and PR play a vital role.

 

Keynotes: 

Jeffrey Hollender, CEO, Seventh Generation

Paul Zeven, CEO, Phillips North America

 

Speakers: 

Peter O'Toole, director of PR, GE 

Ted Smyth, chief administration officer and SVP of corporate and government affairs, Heinz

Suzanne McCarron, manager of communications, ExxonMobil Corp. 

Mona Liss, corporate PR director, Ikea

David Frink, senior manager of global affairs, Dell

and many more...

 

National Media Sponsor

Financial Times

 

Corporate Sponsors

Cohn & Wolfe

CWW

Harvard Business Review

Heinz

Weber Shandwick

 

Collaborating for Change

The public is increasingly interested in eco-sustainable issues and products, and everyone from corporations to policy makers to the 2008 presidential candidates is paying attention. This one-day conference features speakers from corporations, government agencies, NGOs, and the media, discussing how various stakeholders are driving a holistic approach to a green future.

Keynotes:
Edward J. Markey (D-MA), chairman, Select Committee on Energy Independence and Global Warming
Beth Lowery, VP energy, environment, and safety policy, General Motors

Speakers:

Dan Henkle, SVP of social responsibility, GAP
Annie Howell, SVP of communications and public affairs and talent management for Planet Green, Discovery Channel
Hans Bender, global external relations leader, household care Procter & Gamble
Bill Reed, SVP and GM, corporate communications, Canon USA
Michelle Moore, VP, US Green Building Council
And many more.....

Sponsors:

Fleishman-Hillard

Organic Works

Solena

Waggener Edstrom