Despite current economic troubles, consumers and corporations are investing time and money in various charities, according to the 2008 PRWeek/Barkley Public Relations Cause Survey.

For its second-annual Cause Roundable, PRWeek gathered marketers from agencies, corporations, and a nonprofit to share experiences in the increasingly popular area of cause marketing

This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.

For its first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.

Today's consumer is very aware of the methods companies use to gain their attention and loyalty. So when brands align with causes, the battle for trust has only just begun. Randi Schmelzer reports on the results of PRWeek's first-ever consumer survey, the PRWeek/Barkley Public Relations Cause Survey

LOS ANGELES: Corporate America is taking its commitment to nonprofit partnerships beyond the usual cash commitments, prompting charitable groups to increase efforts to attract the best partners, according to the 2005 PRWeek/Barkley Evergreen & Partners Cause Survey.