Carmakers are battling it out for the top spot in the hybrid and fuel-efficient market, with a Honda exec admitting to BusinessWeek that Toyota's early strategy with Prius stole some of Honda's limelight.
The Washington Post reports on SmartCar, a new addition to the market since its US debut in January, and how it is marketed "as an eco-friendly vehicle that appeals to trendsetters of all ages and income levels." Meanwhile, three automakers' hybrids will reach a whole new level of branding as New York City's
taxi drivers plan to go green, shuttling the city's harried masses around in environmentally-friendly yellow cabs.
Other consumers are
looking for smaller vehicles -- hybrid or not -- to ease the effects of gas prices and dealerships are finding that consumers are still looking for luxury additions, even if it's not for an SUV.
Also:
A PR firm's detailed communications plan for the cruise industry wound up in the press via an errant e-mail.
The advertising industry is taking notice: consumers are sick of dubious green claims.
Fast-food restaurants push a message of quality to allay fears after the recent salmonella outbreak.
Levi's retooled its signature jeans into a standard fit across the world, and launched its first global marketing campaign.