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Techniques
Book promotion requires mix of old and new
As book coverage in newspapers and magazines shrinks, but hundreds of thousands of new books continue to be published a year, book publicists have an increasingly challenging job.
RMT success depends on relevance and spokesperson
Companies and organizations that are trying to reach a targeted demographic with a complex message can use radio media tours (RMTs) to provide a cost-effective means of additional insight to their story
Set your CEO on the right blogging course
Not every CEO should blog, but the ones who do should heed to lessons learned since the practice hit it big several years ago.
Research and visuals key to landing a morning show placement
Booking clients on morning TV shows - whether national, local, network, or cable - can provide a boost in brand awareness and even sales, as well as lead to new opportunities.
Twitter offers key engagement with target audiences
Twitter has quickly become a baseline tactic for PR initiatives seeking to engage audiences in online conversation. It can be a good tool to connect with company stakeholders, including media.
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Expert Advice
What ways can an out-of-work PR professional maintain professional growth during this economic downturn?
If you are out of work, obviously your top priority is to find a new job. However, you're wise to focus on maintaining your professional development given the rapid changes that occur in our industry.
I left my last job because my boss was a tyrant, but how do I explain that in a job interview?
First, take comfort. You are not alone, especially these days, in having a chapter of your career that you would like to leave out of the story.
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Latest Career News
Study: CEOs can restore reputations with internal comms
NEW YORK: A majority of executives believe that CEOs trying to restore their - or their companies' - reputations do not help themselves by using social media or making themselves more available to the press, according to a study by Weber Shandwick and KRC Research.
Burger King revamps intranet to drive connectivity
MIAMI, FL: Burger King Corp. recently revamped its global intranet, BK Gateway, to create better connectivity between the company and its key stakeholders.
GM layoffs include "significant number" of comms staffers
DETROIT: Effective May 1, General Motors (GM) will officially let go of a "significant number" of staffers in the global communications department alongside other company reductions, according to Steve Harris, GM's VP of global communications.
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Newsmaker
Pekarek is an advocate for change at GSK
Jaimy Lee
July 01, 2009
When Nancy Pekarek assumed her new position as the VP of communications for GlaxoSmithKline, it was the next step in a 15-year career with the second-largest pharma company in the world.
Simon Sproule crafts a new story for Microsoft
Rose Gordon
June 01, 2009
The auto PR veteran steps into Microsoft's top comms slot at a time when the company is preparing for big things- and he is more than up for the challenge.
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Toolbox
Updating crisis plans, social media etiquette, and more
How should my company handle itself in a crisis?
Finding key influencers on Twitter, tracking radio, more
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PR Power List 2009
Pekarek is an advocate for change at GSK
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