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Techniques

Wires are still a good conduit to investors

Despite recent use of Web disclosure, the best IR strategy uses both traditional and new methods, finds Craig McGuire

University PR that makes the grade

With so many different goals and target audiences, university PR can be a challenge

An effective and entertaining exhibition

The trade show floor is a good place to make new contacts and impressions, finds Craig McGuire

Relieving the distress of senior-level exits

High-level departures require careful outreach to a variety of audiences.

News that's fit for a worldwide audience

Dealing with global media can be difficult, but if done correctly brings numerous rewards.

Should I encourage my staff to set goals for the new year? If so, what guidelines should I give?

VP at Makovsky & Company

What are some of the most important things to keep in mind during a job search?

SVP and MD, Heyman Associates

Difficult sales climate spurs Toyota PR cuts

TORRANCE, CA: Toyota Motor Corp. said it has made PR budget reductions and will seek to "do more with less," according to Joe Tetherow, national manager of Toyota Division Communications.

Omnicom to reduce staff, PR firms not reporting huge losses

NEW YORK: Omnicom Group plans to reduce its workforce by less than 5%, but a number of its PR firms said they do not have major staff layoffs in the works. The "current economic conditions" were cited as the reason for the review of staffing.

WaMu to lose 93% of PR unit

CHICAGO: JPMorgan Chase will be laying off 42 out of 45 corporate communications staffers at recently acquired Washington Mutual.

Hale finds the proper angle for all BSH comms

Nicole Zerillo December 15, 2008

Marni Hale knows that the German company Bosch and Siemens Home Appliances Group (BSH) might not be on the tips of consumers' tongues in North America. Yet, she is making sure its brands, Bosch, Thermador, Gaggenau, and Siemens, stay top of mind.

Proposition 8 battle brings out the best in Karger

Aarti Shah December 08, 2008

After several decades working as a behind-the-scenes strategist, Fred Karger finally took the stage on July 18.

Super Bowl opportunities, advantages of radio, more

Celebrities running through the media have become an annual tradition during Super Bowl week. To most effectively use them, there are a few things to consider, says David Schwab, MD of First Call, Octagon's celebrity acquisition and activation division.