Subscribe Issue Archive Contact Us About Us Advertise Affiliates PRWeek UK PRReport Germany PRWeek Asia

RSS | Login | Register

Throughout the PR industry's digital evolution, the very foundation of the discipline has remained its people. This, the fourth edition of our annual Career Guide, confirms that.

From the HR roundtable, to a survey of mid-level professionals, to a piece about moving up the management ladder, this supplement offers something for anyone looking to take that next step.

We're pleased to present Career Guide 2008, a celebration of an industry that works tirelessly to find the best people and mentor them as they progress in their PR careers.

Keith O'Brien, editor-in-chief; Gideon Fidelzeid, senior editor

2008 Career Guide video

Interview: Brad Karsh

Gideon Fidelzeid August 25, 2008

Brad Karsh, president, JobBound, spoke to PRWeek about skills needed to conduct a successful interview.

2008 Career Guide

Talent concerns

Ted McKenna, Ivey Overstreet August 25, 2008

Ted McKenna studies how economic woes impact the PR workforce

A strong start

Tanya Lewis August 25, 2008

Seven industry veterans look back at the lessons they learned from their very first days in the PR field.

A hire view

Gideon Fidelzeid August 25, 2008

From generational considerations to new media, PRWeek's HR roundtable looks at various recruitment and retention issues

The great interview

Kimberly Maul August 25, 2008

Recruiting expert Brad Karsh unlocks the keys to a successful meeting with a potential employer.

Views from the middle

Jaimy Lee August 25, 2008

Mid-level PR pros share their perspectives on a variety of topics in a PRWeek survey.

Youth is served

Nicole Zerillo August 25, 2008

From self evaluation to how colleagues view you, Nicole Zerillo seeks answers to questions many young PR pros ask

Stepping up

Frank Washkuch August 25, 2008

With a higher title come higher expectations. Frank Washkuch learns what it takes to move smoothly into a management post

Setting up shop

Beth Krietsch August 25, 2008

Opening your own firm can be exciting, but there are many factors to consider. Beth Krietsch talks to those who have done it to uncover the keys to success

Mind for business

Aarti Shah August 25, 2008

Pursuit of an MBA presents challenges to working PR pros, but the benefits make it a worthwhile consideration

Taking on Goliath

Tonya Garcia August 25, 2008

Tonya Garcia learns how small firms get noticed when battling industry giants for young grads

New media news

Keith O'Brien August 25, 2008

Current students and recent grads discuss how new media has impacted their entry into PR.

Must reading

August 25, 2008

Four leading figures in the communications industry review the books they believe are most impactful to PR pros at every level

2008 Career Guide: Student roundtable

Keith O'Brien August 24, 2008

PRWeek editor-in-chief Keith O'Brien held a virtual roundtable with six current students or recent graduates as part of the 2008 Career Guide. The students discussed mentors, their goals for employment, new media, and diversity in the classroom.

2007 Career Guide

Talent Assessment

August 26, 2007

From entry level to the highest ranks, Tanya Lewis takes an in-depth look at the state of talent in PR

My giant leap

Tanya Lewis August 27, 2007

Tanya Lewis profiles seven PR pros who, through a significant change, arrived at their current roles - and are the better for it

Staying power

Hamilton Nolan August 27, 2007

Company hopping may seem in vogue, but some PR pros have found total satisfaction with long-term stints at one organization.

The joy of giving

Ted McKenna August 27, 2007

By giving back to the PR community, firms also get rewards.

The prized catch

Tanya Lewis August 27, 2007

Tanya Lewis looks at what companies must do when trying to land the big fish

First impression

Erica Iacono August 27, 2007

Recruiting expert Brad Karsh offers résumé dos and don'ts for those just entering the field.

Career paths

August 27, 2007

As PR pros look to climb to the top of the agency ladder, the skills, responsibilities, and compensation change each step of the way

Hire calling

August 27, 2007

PRWeek's initial HR roundtable looks at the particular challenge of finding and retaining the three-to eight-year pro

Time to choose

Marc Longpre August 26, 2007

To specialize or not to specialize? Marc Longpre tackles the question that confounds many in the industry

Schools of thought

Aarti Shah August 26, 2007

Whether it's established pros pursuing a degree or recent grads using their new-media savvy, education can benefit all PR pros.

From the outside

Tonya Garcia August 26, 2007

You don't need a PR degree to have the skills to succeed in the industry.

2006 Career Guide

From the editor

August 28, 2006

The backbone of the PR industry is its people. Whether they work for a corporation, agency, government, or nonprofit, PR pros are in a unique position to influence everyone, from their own institutions to the world we live in. They can change lives for the better by helping organizations listen to, and better respond to, the public's needs.