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2009 Predictions: Canadian market

Keith O'Brien December 22, 2008

We asked our Canadian readers to make some predictions for what would transpire in 2009. Below are the responses.

Canadian interview: Sheila Corriveau of AgencyLink

Chris Daniels December 15, 2008

Last January, Sheila Corriveau cofounded AgencyLink to help companies maximize the performance of their marketing agencies. She is also the past president and CEO of Porter Novelli Canada, before being promoted to global network director and partner.

Stratford Festival hires international ambassador

Chris Daniels December 15, 2008

STRATFORD, ONTARIO: The Stratford Shakespeare Festival has hired Elizabeth Bradley as senior artistic associate to help it expand its international connections.

Study finds social media gaining budget share, senior-level support

December 15, 2008

TORONTO: Eighty-two percent of Canadian business leaders and senior marketers will spend as much or more on social media in 2009 as they did in 2008, according to the Com.motion-Pollara's "Social Media Barometer," a survey of 401 business and marketing leaders. The survey was conducted by Pollara Strategic Insights for Com.motion, the social media marketing division of Veritas Communications.

WPP expands public affairs reach in Canada

Chris Daniels December 15, 2008

TORONTO: Two of Hill & Knowlton Canada's top executives were recently tapped to lead a new public affairs division at sister agency GCI Canada, as part of a strategy by WPP to expand its public affairs reach in Canada.

Fleishman-Hillard Canada shuffles top executives

Chris Daniels December 08, 2008

TORONTO: Fleishman-Hillard Canada recently appointed Mia Wedgbury to president, Canadian region, and subsequently shuffled a number of other agency executives' posts.

George Brown College hires Apex PR

Chris Daniels December 08, 2008

TORONTO: George Brown College selected Apex Public Relations as its AOR. A key part of the strategy will be trying to reach new Canadians, a segment of the population that is underemployed, said Ken Evans, VP, Apex.

Canada interview: Mark Nusca of PN discusses impact of media cuts

Chris Daniels December 08, 2008

TORONTO: In recent weeks, some of Canada's major media companies—CanWest Global Communications, CTVglobemedia, and Rogers Media—have all made significant staffing cuts. Porter Novelli Canada's VP and regional director Mark Nusca—a former journalist with The Globe and Mail and National Post—spoke to PRWeek about the challenges that PR pros and their clients face in a retracting and evolving media environment.

Dailies' coverage split on Canada's opposition coalition

Chris Daniels December 08, 2008

OTTAWA: Thirty-two percent of coverage in major market dailies was critical of the Liberal-led coalition to topple the Conservative government, according to a new study. That compares to 20% in support of it, the media analysis conducted by MediaMiser found.

Canadian Interview: Tom Enright

Chris Daniels December 01, 2008

Tom Enright, the new president and CEO of the Canadian Investor Relations Institute, talked to PRWeek about the importance of IR in a downturn economy, particularly for Canadian companies, and what CIRI is doing to help raise the stature of the IR role within the corporate hierarchy.

Canada Contact

Chris Daniels
905-604-2623
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Canadian Newsletter

The PRWeek Canada newsletter provides the latest news and features from the Canadian market delivered direct to your inbox. Written by Chris Daniels, a PRWeek contributor based in Toronto, and assisted by the PRWeek staff, this newsletter was specifically created for the Canadian PR professional and others interested in this market. To preview the newsletter, click here. To register for the newsletter, click here.