Bethesda Skincare was faced with the PR challenge of launching and promoting an innovative product on a limited budget.

The Hershey Center for Applied Research (HCAR), a research park in Hershey, PA, opened two years ago.

Part of the Hard Rock International brand, Hard Rock Park (HRP) is the world's first rock 'n' roll theme park. Weber Shandwick and fellow IPG agency Rogers & Cowan (R&C) were tapped to help with the grand opening, held June 2 and 3 in Myrtle Beach, SC.

Spin Master, a children's entertainment company, never worked with an outside PR firm before tapping Kaplow to assist in the promotion of its new toy, Bugville Live Butterfly Treehouse. The product became available in stores in January, but Spin Master had not done much PR beyond sampling and outreach to trade magazines.

They love their Duct Tape in Avon, OH, headquarters of Duck Products, a division of Henkel, which holds the Duct Tape trademark.

Drug theft and shoplifting affect locally owned pharmacies as much as the nationally known brands.

When California Tortilla (CT) opened nearly 13 years ago, the founders gave away free Pop-Tarts to promote the restaurant. Since then, the Mexican fast-food chain with 38 locations in mid-Atlantic states has become known for what marketing director Stacy Kane calls "trademark, zany antics."

Sunglass Hut wanted to present itself as a more fashionable boutique and give customers a more personal shopping experience. So, two years ago, the retailer implemented a more conversational sales approach and began redesigning its stores.

The tragedy of domestic violence against women and children is unfortunate, and occurs largely outside the awareness of the media and general public.

The Girl Scouts of Connecticut had big changes for 2008: The state's five Girl Scout councils had merged into one, and, as a result, Girl Scout cookies would only be sold for one, four-month period, rather than throughout the year.