The "I am. Are you?" campaign was a two-fold effort, developed after Illinois passed legislation to allow first-person donor registrations in January 2006. With this campaign, the Gift of Hope Organ & Tissue Donor Network wanted to register new donors, and also ensure that previous donors were listed online - a new component of the legislation.

With the premiere coming up of Made of Honor, Casey Pogan, marketing director at the Town Center; Sue Reninger, managing partner at RMD; and Angela Vallera, AE at RMD were discussing ways they could promote the movie and the Center - a shopping plaza in Perrysburg, OH - and started to think about bridesmaid dresses.

The use of child safety seats in cars might seem like a no-brainer, but the reality is many parents get mixed messages about what seat is best and how long kids should use them.

Childhood inactivity has been linked with the development of Type 2 Diabetes later in life. Focus Express Mail Pharmacy, an online pharmacy specializing in diabetes and chronic illness, sought to counteract this by creating the health initiative, Peds for Prevention, with help from Furia Rubel Communications.

In June 2007, Drambuie, the scotch whiskey liquor made famous by its association with Scottish legend Bonnie Prince Charlie, started to plan for an adventure race across Scotland.

Raytheon is one of the top five defense contractors in the world and is well known for its missile, missile defense, radar, and surveillance technologies.

As one of the most respected events in snowboarding, the US Open, held March 20 to 23, 2008, seemed like a great place for SoBe to broadcast its name. But since the event is packed with products trying to gain coverage, SoBe was faced with the challenge of standing out. The company partnered with Burton snowboards to gain recognition and hired Fuse Marketing to boost its name.

When Greyhound launched its new Boltbus service, the company wanted to challenge all the prevailing stereotypes about bus travel in the competitive Northeastern market.

In-building signal loss is a pervasive problem affecting cell phone usage. To counteract this problem, Wi-Ex created zBoost, a device that improves signal reception in homes and small businesses.

To increase awareness and distribution throughout the US, Kipling, better known internationally for its luggage, sought to promote its handbags.