TORONTO: Michelle Lefler joins Cadbury on August 11. She will be the Canada lead on the North America corporate communications team, responsible for internal communications, media relations and will work closely with the marketing team on brand PR programs. She will also support incident and issues management.

Lefler was previously at Ketchum Public Relations, where she was senior account executive on such accounts as Energizer and Kimberly-Clark. Lefler told PRWeek she had set her sights on finding “an innovative organization with the opportunity to expand my professional expertise.”