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Book of Lists 2007

In a year filled with recalls and resignations, Beckham and blockbuster deals, there were plenty of PR hits and misses. PRWeek's editorial team looks at the best and worst of the bunch.

10 people with the toughest jobs in communications

10 staff moves that made the news

5 frankly honest political quotes

10 Testing events for crisis PR pros

5 media brands that hit the skids

10 product debuts we couldn't miss

10 business events that caused a stir

5 terms we didn't hear before '07

5 terms we hope not to hear again

5 communicators we liked to hear

5 communicators we couldn't bear

10 stunts that were Barnum worthy

5 corporate blogs that built buzz

Previous Book of Lists

It was a year of scandals and spies, blogs and flogs, backdating and Borat, and welcoming "Macaca" to America. PRWeek's editorial team picks - and picks on - the year's heroes and halfwits, in PR and beyond

Book of lists 2005

December 19, 2005

PRWeek's editorial team looks back at some of the highs and lows of an eventful year in PR

Book of lists 2004

December 20, 2004

PRWeek's editorial team looks back at some of the highs and lows of an eventful year in PR.

Book of Lists 2003

PRWeek staff December 15, 2003

PRWeek's editorial team looks back at some of the highs and lows of an eventful year in PR.

On the beat

On the beat: public affairs

Ted McKenna December 23, 2007

Much that goes on in politics, the government, and corporate America can potentially fall under the rubric of "public affairs." What political scandal, product recall, or lobbying effort doesn't have an interesting public communications aspect to it?

On the beat: technology/Bay Area

Aarti Shah December 23, 2007

This year tech was all about the consumer. Web 2.0 hit its peak, morphing everything it touched into a social network or user-generated site.

On the beat: media

Hamilton Nolan December 23, 2007

The biggest media story of 2007 - in fact, the only real media story of 2007 - was the changes being inflicted on the media by the Internet. Every other story was an offshoot of this fundamental dynamic.

On the beat: consumer

Michael Bush December 23, 2007

Covering the consumer beat in 2007 didn't leave much time for rest. It seemed as if every other week there was another major RFP being issued or a six- to seven-figure assignment being pitched. And getting anyone to talk about those isn't easy.

On the beat: corporate/financial; PR services

Tonya Garcia December 23, 2007

This year has been particularly tumultuous for corporations, financial services companies, and even the average homeowner, creating a need for a more free exchange of information than many executives are accustomed to.

On the beat: entertainment/Los Angeles

Randi Schmelzer December 23, 2007

Entertainment PR masterminds have relied on the most innovative new-media tactics to connect with consumers. Still, 2007 might ultimately be remembered as the year PR looked back.