The struggling US economy means consumer PR pros need to adjust their efforts to be sensitive to many individuals' current hesitation to spend.

How do I begin a relationship with a new client who is jaded from working with another agency?

A recent survey by global market research company Synovate found that 58% of 130,000 participants did not know what social networking is.

New series at mtvU; new parents populate social networking sites; new fashion buzz words; and more

PR specialists are beginning to realize that podcasts are a key option in their online and new-media efforts. How effective are video podcasts in consumer outreach?

Obama takes a seat on The O'Reilly Factor; NEJM editors don't dismiss Vytorin cancer link; Apple's big announcement; and more

Why are rich-media résumés a good idea for PR pros?

The Sunshine State is brimming with plenty of opportunities for PR pros in a number of different industries.

A recent piece in a special fall fashion issue of The New York Times Magazine notes that the face of fashion is getting younger. The story follows 12- and 15-year-old females who blog about their fashion favorites, icons, and even post photos of themselves playing a fashion-forward version of dress-up with digital cameras.

Gibbs helps Obama with communications; factory worker's photo in iPhone goes viral; MLB promotes blogging in campaign; and more.