Wal-Mart recently signed a deal with a new unit of NBC Universal, Women@NBCU, for a campaign designed to reach mothers,The New York Times reports.The campaign will focus on all the people who can help mothers be better parents, including teachers, family members, babysitters, and neighbors.

As slowing CD sales lead the music industry to evolve and change, a number of companies have partnered with musicians as a creative way to gain exposure for both their own products and the artists, many of whom are emerging and looking for ways to break out.

What type of story works for state radio networks?

The Los Angeles Times announced it will eliminate 150 jobs in its newsroom and decrease the number of pages it publishes by 15 percent. The cuts far exceed predictions made by executives just a few months ago, The New York Times reports. In February, publisher David Hiller said he expected the news staff to decrease by only 40 to 50 positions.

Use of product placement and integration has surged in recent years, due in part to consumers' ability to skip commercials. Now, the Federal Communications Commission is considering whether it should implement new regulations for the disclosure of product placement in TV shows. Currently, disclosure is only required at the end of the show, but the regulations might change to ensure viewers are able to identify the commercial nature of the programming.

How can I use online video to promote our brand?

As a self-described "food gossip," Lisa Lillien started Hungry Girl in May 2004 as a way to share her knowledge of food with the public. Prior to founding the Web site, Lillien worked at Warner Bros. and Nickelodeon in TV production and online content-production roles. She also worked in magazine journalism.

The burden consumers face daily from rising food and energy costs make headlines every day. A report in USA Today noted that food prices in the US rose 5% over the past year, the largest yearly increase in almost 20 years.

The Federal Communications Commission (FCC) is expected to rule today that Verizon cannot use certain customer information in its marketing attempts to dissuade customers from switching their phone service to cable.

In July 2007, O'Connell & Goldberg was tasked with developing a PR campaign for the opening of a new location of Anthony's Coal Fired Pizza, a South Florida-based chain that cooks its pizza in coal ovens until it is well done.