How can PR pros help reporters find story ideas?

Chandra Czape has worked at CosmoGIRL for four years, including three as deputy editor, before moving into the executive editor's office. She discusses some of the challenges and perks that come with working at a teen magazine with PRWeek.

While the growing new-media world has the benefit of providing PR pros with numerous tools to help spread their client's messages, agency digital practices are finding that there is no one-size-fits-all approach.

For the past 12 years, the Bahamas Ministry of Tourism has teamed up with Weber Shandwick to hold the Bahamas Weather Conference.

Environmental issues can be overwhelming and confusing, which is why organizations seeking better communication tools to persuade, change, and challenge constituents are well served by information design, notes Lori Wilson of Funnel Incorporated.

Ford Motor Co. recently teamed with House Party to promote its products in a way that lets consumers truly experience the Ford brand - an experiential marketing party called The Big Drive.

The Federal Communications Commission approved an emergency alert system yesterday that will use text messages to notify Americans of emergencies.

How has new media affected the ability to get my messages out in ways that best suit my audience?

The Astros Play Green campaign aims to draw awareness to environmental initiatives and earth-friendly efforts in the Astros' hometown of Houston, specifically at the ballpark.

In August PRWeek reported on the 2007 Allstate Mobile Garage Tour, a traveling station designed to inform and educate motorcycle riders of the latest information relating to motorcycle safety, design and insurance. Allstate kicked off its 2008 Mobile Garage Tour in February.