Beth Krietsch

 
 

Recent Articles

The Light Group retains Shadow PR as AOR

June 11, 2009

NEW YORK: The Light Group, a Las Vegas-based hospitality development and management company, hired Shadow PR as AOR.

Klosterman Baking Company hires RMD Advertising

June 08, 2009

COLUMBUS, OH: Klosterman Baking Company hired RMD Advertising, an intergrated advertising, social media, PR, and brand strategy agency, for a PR campaign in support of a product launch in August.

Dominican Republic Ministry of Tourism taps BVK

June 05, 2009

MILWAUKEE, WI: The Dominican Republic Ministry of Tourism recently selected BVK to work on a destination marketing campaign for the Puerto Plata region on the north coast of the Dominican Republic.

Cookerly PR names McCaffery director of interactive services and social media

June 05, 2009

ATLANTA: Cookerly Public Relations has named Candace McCaffery its director of interactive services and social media.

Cheesecake Factory leverages Valentine's Day to revitalize 30-year-old brand

June 05, 2009

The Cheesecake Factory decided last year to put a stronger emphasis on PR and marketing after operating for 30 years with nearly no marketing function besides basic publicity around new store openings.

Nielsen folds Radio & Records

June 04, 2009

LOS ANGELES: Nielsen Business Media recently shuttered Radio & Records (R&R), a weekly music trade publication covering the radio industry.

Napa Valley Destination Council selects agencies for campaign

June 02, 2009

NAPA VALLEY, CA: The Napa Valley Destination Council (NVDC) recently selected YPartnership and Burghardt & Dore for an international PR and marketing campaign.

Behr selects Imre as AOR

June 02, 2009

BALTIMORE: Behr Professional Products & Services recently named Imre its AOR.

Falcone-Relvas to lead PR for North Star Marketing

June 02, 2009

NORTH KINGSTOWN, RI: North Star Marketing, a marketing and PR firm in Rhode Island, hired Elena Falcone-Relvas to lead the agency's PR department and direct a number of its PR accounts.

Lippe Taylor hires Alperowitz as EVP

June 02, 2009

NEW YORK: Lippe Taylor hired Craig Alperowitz as Executive Vice President.