The battle for Newsday continues, but Rupert Murdoch appears confident that News Corporation will win the bid for the Long Island newspaper, despite Cablevision's recent $650 million bid.

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.

Since joining forces in May 2006, Goodman Media International (GMI) and The Access Project have worked to promote Access Project's mission of creating and maintaining public health programs in Africa.

How does green radio's growth affect media relations?

How can small firms thrive in an economic downturn?

With all the possibilities that modern media offers for communicating a message, PR pros shouldn't forget about one of the simplest means of outreach: terrestrial radio.

A video of Kobe Bryant jumping over a speeding car while wearing Nike's new Hyperdunk shoes garnered more than 2.5 million views on YouTube

In June 2007 PRWeek reported on The New York Islanders' plans to provide media credentials to a select number of sports bloggers. The sports' blogging community seemed to have mixed feelings about the plan at the time, and now The New York Times reports on continued tension between the sports community and bloggers.

How can PR pros help reporters find story ideas?

Chandra Czape has worked at CosmoGIRL for four years, including three as deputy editor, before moving into the executive editor's office. She discusses some of the challenges and perks that come with working at a teen magazine with PRWeek.