At a time when layoffs and buyouts at major metropolitan daily newspapers and national magazines are the status quo, NBC is enhancing its coverage of the New York area market.

Such public call-outs might get the attention of firms, but they have little long-term effect

With lifelike images and a growing audience, PR must adapt to keep up with this evolving market

With a record number of entries this year, the National Magazine Awards, also known as the Ellies, are considered a major benchmark for US publications.

Even after the acquittal of the detectives, the battle continues in the court of public opinion

WALTER CRONKITE, once considered the most trusted figure in America, established an emotional connection between the public and national news anchors. However, as the nightly network news - like all other sectors of traditional media - grapples with diminishing significance, critics are calling the necessity for a national news-delivering celebrity into question.

CEO Margery Kraus says 2007 results were generally fantastic, with the firm's global reach benefiting clients who increasingly look for transregional services.

DKC produced higher-than-expected growth, and has increased the number of clients with national business models.

Media scrutiny of the airlines and the FAA amid the ongoing industry crisis has pitted one against the other in a messaging battle.

Since YouTube caught the public's imagination in 2005, news organizations have attempted to duplicate that same style of user-generated, on-the-spot coverage that gained prominence during the July 2005 London terrorist attacks and the 2006 mid-term election campaign.