To increase awareness and distribution throughout the US, Kipling, better known internationally for its luggage, sought to promote its handbags.

NEW YORK: Verizon worked with interactive agency Campfire to create a new spokesperson to lend 2.0 credibility to its FiOS marketing push: A teddy bear that Twitters.

Jeremy Pitcock is suing Kasowitz, Benson, Torres & Friedman, the law firm that fired him, for $90 million in alleged reputation damages, and, according to New York Magazine, he's involving Mike Sitrick's Sitrick and Company, the PR agency that wrote the press release announcing sexual harassment as the grounds upon which he was fired.

SAN DIEGO: Smashbox launched a viral social media campaign powered by Brickfish to prompt "beauty gurus" to submit videos, commercials, or blogs with photos that conceptualize the next beauty product for the cosmetic company. The idea sprung from a collaboration between Smashbox and Sephora execs, resulting in a official partnership with beauty retailer Sephora.

Twinklets, a line of Swarovski crystal-accented toy characters popular in Europe, will make its US debut this month.

Fashionista is calling out those fashion retailers that encourage environmental responsibility via messages on printed tees, but do the opposite in their own business practices.

An agency's office suggests more than meets the eye. Its layout is oftentimes planned to reflect the firm's brand and culture and, in turn, contribute to the attraction and retention of both clients and employees.

Gen Art, an organization dedicated to showcasing emerging fashion designers and other artists, celebrated its 10th annual Styles fashion show May 19, with the help of its new AOR, 5W PR. The shows' popularity remains a constant since its inception in 1999, but its following and media partners have gradually shifted.

If done correctly, this forum for information is an effective way to engage the media.

An odd pairing between Barneys and Target is generating a lot of buzz, some that looks pre-meditated, some based on praise, and some on, what was probably a less-meditated, confusion.