An agency's office suggests more than meets the eye. Its layout is oftentimes planned to reflect the firm's brand and culture and, in turn, contribute to the attraction and retention of both clients and employees.

Gen Art, an organization dedicated to showcasing emerging fashion designers and other artists, celebrated its 10th annual Styles fashion show May 19, with the help of its new AOR, 5W PR. The shows' popularity remains a constant since its inception in 1999, but its following and media partners have gradually shifted.

If done correctly, this forum for information is an effective way to engage the media.

An odd pairing between Barneys and Target is generating a lot of buzz, some that looks pre-meditated, some based on praise, and some on, what was probably a less-meditated, confusion.

Agent Provocateur is the latest example of a company extending its advertising message with dramatic, film-like videos to add buzz.

LOS ANGELES: Hess Natur, a German-based mail-order apparel brand that is organically sourced and manufactured, named Bullfrog & Baum (B&B) its AOR, tasking the agency with the promotion of its US debut planned for this July.

In May 2006, casual loungewear brand So Low, based in LA, was only selling on the East Coast. The company looked into building a presence on the West Coast, but after conducting new research on the brand, it found that the age group it was targeting, 25 to 35, was too old.

LG Electronics' $100 million marketing and advertising campaign for a new series of flat panel TVs took an unusual turn last night. About 500 people crowded into the Pacific Design Center in Hollywood for what they expected was a screening of a new TV series entitled Scarlet, but Scarlet turned out to be a red back panel TV from LG, the the Wall Street Journal reports.

Two top stories in WWD today show that fashion brands' international tensions with China can both interrupt and inspire business plans in the country.

Sharon King Hoge, the editor-in-chief of Verdant magazine, talks to PRWeek about her PR and journalism experience, as well as the external factors that are affecting the green movement and the role that Verdant plays in green media.