News Corp's purchase of the Wall Street Journal last year apparently provided satirists with enough content for a parody paper. According to the New York Times, the paper, "My Wall Street Journal," aims to skewer News Corp, its properties, Rupert Murdoch, politicians, and Wall Street characters.

In an effort to create buzz around its products and associate the brand with eco-fashion, Pure & Natural tapped Project Runway contenders to participate in a charity handbag auction.

Packaging has long been a marketing tool to lure consumers, but on the PR front it's been more about the product inside around which a PR person drafts the message. Now, in an age where green, organic, and appearance play such a predominant role in the beauty trend category, packaging may be blooming - literally - from trash to a product in of itself for consumers and a tool for PR pros.

A world survey by the BBC and GlobeScan shows that America's plummeting image abroad is no longer plummeting.

At 60-plus colleges, and growing, administrators try to figure out how to handle the gossip site

The fashion world may finally embrace bloggers.

Fashion PR is feeling the force of celebrity influence and its impact on agency recruitment.

LOS ANGELES: Fashion PR agency People's Revolution anticipates the hiring of The Hills stars Lauren Conrad and Whitney Port will expose the inner-workings of its business and its brand on various episodes.

When it comes to branding, the Versace's are all over the map. While Donatella, trademarked by her bold look and iconic visibility, talks business and purple luggage, her brother Santo talks politics.

NEW YORK: New Line Cinema is partnering with a variety of brands as part of a larger campaign to promote the upcoming Sex and the City movie.