Recent Articles
July 17, 2008
On July 16, Alexandra Bruell attended the second day of client casting for Jack and Bill, Porter Novelli's popup fashion agency, to check out the scene and talk to some of its partners and potential clients. As reported, the agency will provide its chosen clients with various free PR services.
July 17, 2008
NEW YORK: The Limited has hired Alison Brod PR (ABPR) to support all PR efforts for the brand and play a key role in its new product launches, corporate initiatives, and national and regional outreach.
July 10, 2008
Sandy Blye, founder and president of fashion and lifestyle PR agency Blye Media Relations, discusses her experience as head of the Fur Information Council of America during the animal rights movement and trends that have shifted her communications strategy for the organization - currently one of her clients - over the years.
July 10, 2008
Martini & Rossi is launching a six-month US campaign in an effort to bring some of the "cool factor" its vermouth brand enjoys in Europe to the states.
July 09, 2008
Gareth Penny, De Beers CEO, voices a devotion to the African economy and a more transparent communications strategy.
July 08, 2008
Sprint CEO Daniel R. Hesse attempts to inspire staff and customers in an effort to combat past missteps and growing competition from other cellular providers, reports The New York Times.
July 07, 2008
NEW YORK: Lane Bryant, the plus-sized clothing retailer, recently used Twitter to build a new media strategy.
July 02, 2008
PARIS: In response to Monday's court ruling upholding LVMH's claims against eBay with regard to selling counterfeit products, eBay held a press conference in Paris and issued global press releases throughout the day, announcing its position and intentions.
June 30, 2008
Brandusa Niro, editor-in-chief and founder of IMG publications' The Daily Front Row, www.fashionweekdaily.com, and the Fashion Mini, discusses her career, the success of her publications, and the role of fashion in society today.
June 30, 2008
Mary Griswold has been working on Olympic programs since the 2000 Summer Olympics in Sydney. She spoke with Alexandra Bruell about what makes Beijing a thoroughly unique experience.