SAN FRANCISCO: Levi's launched "Go Forth," a global branding campaign which focuses on a theme of the American pioneer, in an effort to reach its target of 18-33-year old men through social media-based PR and traditional advertising.

New Balance launched a corporate branding campaign to generate awareness of its history of domestic manufacturing.

Since 1991, Liz Claiborne's (LC) "Love is Not Abuse" CSR program has focused largely on ending teen dating abuse through research and school curriculum.

EAST BRUNSWICK, NJ: Holding company @aquila, which specializes in technology and b2b services, acquired PJ Inc., a New York-based PR and marketing firm.

NEW YORK: In a departure from previous campaigns, Coach is promoting not only the launch of a new handbag and accessory line, but also the marketing behind it.

HOFFMAN ESTATES, IL: Kmart's effort to reach new consumers and differentiate its brand from that of a specialty store culminates in its KmartDesign online video initiative.

BATTLE CREEK, MI: Kellogg launched a social media initiative in collaboration with Katalyst Media, a social media agency cofounded by Ashton Kutcher, to benefit hunger-relief charity Feeding America.

LAKE GENEVA, WI: The Abbey Resort named Lynch Communications Group its AOR.

NEW YORK: Luxury Swiss skincare and beauty brand La Prairie has hired Jaime Maser as director of communications.

Wet Productions, a nonprofit that produces educational programs and media advocating gender equality, celebrated its 10th anniversary in February with its annual Love benefit featuring short plays sel performed by well-known actors like Blythe Danner and Deborah Messing.