Alexandra Bruell

 
Alexandra Bruell is a Web coordinator and reporter for PRWeek, covering the fashion and beauty industries. She manages PRWeek.com, covers news, and writes features for both the Web site and print magazine.
 

Recent Articles

Levi's 'pioneers' a global interactive campaign

July 02, 2009

SAN FRANCISCO: Levi's launched "Go Forth," a global branding campaign which focuses on a theme of the American pioneer, in an effort to reach its target of 18-33-year old men through social media-based PR and traditional advertising.

New Balance shows its pride in America

July 01, 2009

New Balance launched a corporate branding campaign to generate awareness of its history of domestic manufacturing.

Liz Claiborne fights teen dating abuse by engaging parents, forging partnerships

July 01, 2009

Since 1991, Liz Claiborne's (LC) "Love is Not Abuse" CSR program has focused largely on ending teen dating abuse through research and school curriculum.

PJ Inc. acquired by @aquila

June 24, 2009

EAST BRUNSWICK, NJ: Holding company @aquila, which specializes in technology and b2b services, acquired PJ Inc., a New York-based PR and marketing firm.

Coach spotlights marketing in launch of new collection

June 24, 2009

NEW YORK: In a departure from previous campaigns, Coach is promoting not only the launch of a new handbag and accessory line, but also the marketing behind it.

Kmart gets personal with designer videos

June 23, 2009

HOFFMAN ESTATES, IL: Kmart's effort to reach new consumers and differentiate its brand from that of a specialty store culminates in its KmartDesign online video initiative.

Kellogg and Katalyst get social for hunger awareness

June 23, 2009

BATTLE CREEK, MI: Kellogg launched a social media initiative in collaboration with Katalyst Media, a social media agency cofounded by Ashton Kutcher, to benefit hunger-relief charity Feeding America.

The Abbey Resort hires Lynch Communications as AOR

June 22, 2009

LAKE GENEVA, WI: The Abbey Resort named Lynch Communications Group its AOR.

La Prairie hires Maser as director of communications

June 19, 2009

NEW YORK: Luxury Swiss skincare and beauty brand La Prairie has hired Jaime Maser as director of communications.

Wet ups media outreach to generate awareness

June 19, 2009

Wet Productions, a nonprofit that produces educational programs and media advocating gender equality, celebrated its 10th anniversary in February with its annual Love benefit featuring short plays sel performed by well-known actors like Blythe Danner and Deborah Messing.