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> Agency Business Report
Agency Business Report
The Agency Business Report, published annually, includes yearly rankings of PR firms, as well as analyses of trends driving the industry, and profiles of agencies of all sizes.
2008 Agency Business Report
Poised for challenge
Thanks to the combination of digital work and increased global assignments, PR's recent momentum continued in 2007. However, economic uncertainties cloud the future.
Continual growth spurs confidence
The PR industry was stronger than ever in 2007, as many firms grew consistently across practice areas and without significant numbers of acquisitions to bolster revenues.
2008 Agency Business Report Rankings
Data: Revenue is defined as fee income earned in the US, mark-up on billable items, and, when applicable, advertising commissions up to 10% of fee income. Revenue from subsidiaries and affiliates was not included if there was less than 50% ownership, while n/a denotes not applicable, where the agency did not submit the figure.
2008 Agency Business Report Profiles
Agency Business Report: Additional questionnaires
April 28, 2008
The following are questionnaires submitted by agencies not profiled in the Agency Business Report, including Eastwick Communications, French/West/Vaughan, Lewis PR, Padilla Speer Beardsley, Racepoint Group, Stanton Communications, The Rogers Group, and Topaz Partners.
Weber Shandwick-The Heavyweight
April 28, 2008
CEO Harris Diamond and president Andy Polansky say the agency is currently seeing robust hiring and historically unprecedented revenue growth. The firm's revenue figures reflect its growth in technology and healthcare last year.
Ogilvy PR Worldwide-Ogilvy PR Worldwide
April 28, 2008
Overall, Ogilvy had a "smashing year," says global CEO Marcia Silverman, with things going really well in the US as well as Asia, and the firm posting a "good" year in Europe.
Ketchum-The Linchpin
April 28, 2008
The 84-year-old firm exceeded all financial projections, and had its best year ever, by any metric.
Hill & Knowlton-The Ambassador
April 28, 2008
The agency claims that revenue and growth exceeded expectations by nearly double in 2007, in what Taaffe characterized as "just a great all-around year."
Fleishman-Hillard-The Titan
April 28, 2008
Fleishman began a number of initiatives in 2007, including "Switched On," which is set to add and integrate digital capabilities into all client work and has been supported by strategic hires, training, and marketing efforts.
Edelman-The Futurist
April 28, 2008
Digital became a focus in 2007, evidenced by the firm's decision to establish a global digital practice, merging its three separate entities - EIS (Edelman Interactive Solutions), the firm's digital strategy, design, and production team; Me2Revolution, the social media unit; and Edelman Mobile, which launched in fall 2007 - under a single umbrella housing 120 people.
Burson-Marsteller-The Counselor
April 28, 2008
The firm's 2007 growth came mainly from the expansion of work with existing clients, with the latter half of the year bringing in a lot of accounts, including Comcast, Ericsson, Century 21, and Virginia Tech, Penn noted.
Text 100
April 28, 2008
Last year, Text rebranded itself as a global PR agency, rather than just a tech PR firm.
Schwartz Communications
April 28, 2008
The agency had one of its strongest new business months in March of 2008, CEO Steve Schwartz says. "The fastest-growing segment in our business last year was in healthcare," he says. "I think healthcare is more resistant to economic cycles."
more »
2007 Agency Business Report
A digital state of play
Keith O'Brien
April 23, 2007
Once a nice add-on, digital prowess is now key to an agency's capabilities. Keith O'Brien reports, and PRWeek staff explore individual agency performance in profiles
more »
Previous Agency Business Reports
Numbers point to a bright future
April 17, 2006
The PR industry is flying high after a strong 2005 and a prosperous first quarter in 2006. And, finds Julia Hood, agency CEOs are bullish about their ability to grapple with the new-media environment, the talent situation, and increasing globalization
Moving ahead of the pack
Julia Hood
April 18, 2005
PR agencies are working towards specialization and differentiation.
more »
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