Agency Business Report

Cause Survey The Agency Business Report, published annually, includes yearly rankings of PR firms, as well as analyses of trends driving the industry, and profiles of agencies of all sizes.

2009 Agency Business Report

Agency Business Report: Weathering the storm

Agency Business Report: Weathering the storm

April 27, 2009

By all accounts, 2008 was a year filled with both good and bad financial performances. Now, in the midst of a recession, agencies are working harder than ever to make the best of 2009.
 
2009 Agency Business Report Rankings

2009 Agency Business Report Rankings

April 27, 2009

PRWeek's annual rankings of US PR firms and their 2008 revenue
 

PR poised to rise above challenges

Keith O'Brien April 27, 2009

The dramatic decline of the economy in the second half of 2008 derailed agencies across the industry, many of which originally felt they were on pace for a record year.
 

2009 Agency Business Report Profiles

Weber Shandwick

Weber Shandwick

April 27, 2009

The year has started strongly and the agency remains optimistic about meeting its growth forecast for 2009, despite the general global consensus of a troubled year ahead.
 
Ogilvy PR Worldwide

Ogilvy PR Worldwide

April 27, 2009

Ogilvy not only passed its targets for 2008, but also saw growth organically and with new business, notes CEO Marcia Silverman.
 
Ketchum

Ketchum

April 27, 2009

"In spite of the extremely ambiguous economic environment," Ketchum CEO Ray Kotcher says he was proud of the agency's work in 2008, which helped it to record solid top- and bottom-line growth.
 
Fleishman-Hillard

Fleishman-Hillard

April 27, 2009

Fleishman president and CEO Dave Senay now considers 2008 to have been a "landmark year" for PR in general, and for his firm in particular.
 
Edelman

Edelman

April 27, 2009

Last year, all of Edelman's operations grew - in particular its US offices, which exceeded expectations.
 
Burson-Marsteller

Burson-Marsteller

April 27, 2009

Despite the economic crisis, CEO Mark Penn points out that Burson-Marsteller had its strongest year ever in 2008, due in part to the firm's sturdy corporate and public affairs practices, as well as its new crisis and issues practice.
 
WeissComm Group

WeissComm Group

April 27, 2009

The WeissComm Group continued on its growth plan in 2008, opening offices in London and Washington and exceeding revenue goals by 15%. It also opened Invigorate Communications.
 
Waggener Edstrom Worldwide

Waggener Edstrom Worldwide

April 27, 2009

WE cited 2008 as its "best-ever year for growth and revenue," noting that the agency exceeded its expectations.
 
Text 100

Text 100

April 27, 2009

Text 100 enjoyed client stabilization for most of 2008, but the agency was hit with the global recession as it began fiscal year 2009 and made headcount reductions.
 
Ruder Finn

Ruder Finn

April 27, 2009

RF's continued focus on its four pillars contributed to its growth and profitability in 2008, says Kathy Bloomgarden, co-CEO.
 

2008 Agency Business Report

Poised for challenge

Thanks to the combination of digital work and increased global assignments, PR's recent momentum continued in 2007. However, economic uncertainties cloud the future.

2008 Profiles

Agency Business Report: Additional questionnaires

April 28, 2008

The following are questionnaires submitted by agencies not profiled in the Agency Business Report, including Eastwick Communications, French/West/Vaughan, Lewis PR, Padilla Speer Beardsley, Racepoint Group, Stanton Communications, The Rogers Group, and Topaz Partners.
 
Weber Shandwick-The Heavyweight

Weber Shandwick-The Heavyweight

April 28, 2008

CEO Harris Diamond and president Andy Polansky say the agency is currently seeing robust hiring and historically unprecedented revenue growth. The firm's revenue figures reflect its growth in technology and healthcare last year.
 
Ogilvy PR Worldwide-Ogilvy PR Worldwide

Ogilvy PR Worldwide-Ogilvy PR Worldwide

April 28, 2008

Overall, Ogilvy had a "smashing year," says global CEO Marcia Silverman, with things going really well in the US as well as Asia, and the firm posting a "good" year in Europe.
 

Previous Agency Business Reports

A digital state of play

A digital state of play

Keith O'Brien April 23, 2007

Once a nice add-on, digital prowess is now key to an agency's capabilities. Keith O'Brien reports, and PRWeek staff explore individual agency performance in profiles
 

Numbers point to a bright future

April 17, 2006

The PR industry is flying high after a strong 2005 and a prosperous first quarter in 2006. And, finds Julia Hood, agency CEOs are bullish about their ability to grapple with the new-media environment, the talent situation, and increasing globalization
 

Moving ahead of the pack

Julia Hood April 18, 2005

PR agencies are working towards specialization and differentiation.