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Special Reports
> Agency Business Report
Agency Business Report
The Agency Business Report, published annually, includes yearly rankings of PR firms, as well as analyses of trends driving the industry, and profiles of agencies of all sizes.
2009 Agency Business Report
Agency Business Report: Weathering the storm
April 27, 2009
By all accounts, 2008 was a year filled with both good and bad financial performances. Now, in the midst of a recession, agencies are working harder than ever to make the best of 2009.
2009 Agency Business Report Rankings
April 27, 2009
PRWeek's annual rankings of US PR firms and their 2008 revenue
PR poised to rise above challenges
Keith O'Brien
April 27, 2009
The dramatic decline of the economy in the second half of 2008 derailed agencies across the industry, many of which originally felt they were on pace for a record year.
2009 Agency Business Report Profiles
Weber Shandwick
April 27, 2009
The year has started strongly and the agency remains optimistic about meeting its growth forecast for 2009, despite the general global consensus of a troubled year ahead.
Ogilvy PR Worldwide
April 27, 2009
Ogilvy not only passed its targets for 2008, but also saw growth organically and with new business, notes CEO Marcia Silverman.
Ketchum
April 27, 2009
"In spite of the extremely ambiguous economic environment," Ketchum CEO Ray Kotcher says he was proud of the agency's work in 2008, which helped it to record solid top- and bottom-line growth.
Fleishman-Hillard
April 27, 2009
Fleishman president and CEO Dave Senay now considers 2008 to have been a "landmark year" for PR in general, and for his firm in particular.
Edelman
April 27, 2009
Last year, all of Edelman's operations grew - in particular its US offices, which exceeded expectations.
Burson-Marsteller
April 27, 2009
Despite the economic crisis, CEO Mark Penn points out that Burson-Marsteller had its strongest year ever in 2008, due in part to the firm's sturdy corporate and public affairs practices, as well as its new crisis and issues practice.
WeissComm Group
April 27, 2009
The WeissComm Group continued on its growth plan in 2008, opening offices in London and Washington and exceeding revenue goals by 15%. It also opened Invigorate Communications.
Waggener Edstrom Worldwide
April 27, 2009
WE cited 2008 as its "best-ever year for growth and revenue," noting that the agency exceeded its expectations.
Text 100
April 27, 2009
Text 100 enjoyed client stabilization for most of 2008, but the agency was hit with the global recession as it began fiscal year 2009 and made headcount reductions.
Ruder Finn
April 27, 2009
RF's continued focus on its four pillars contributed to its growth and profitability in 2008, says Kathy Bloomgarden, co-CEO.
more »
2008 Agency Business Report
Poised for challenge
Thanks to the combination of digital work and increased global assignments, PR's recent momentum continued in 2007. However, economic uncertainties cloud the future.
2008 Profiles
Agency Business Report: Additional questionnaires
April 28, 2008
The following are questionnaires submitted by agencies not profiled in the Agency Business Report, including Eastwick Communications, French/West/Vaughan, Lewis PR, Padilla Speer Beardsley, Racepoint Group, Stanton Communications, The Rogers Group, and Topaz Partners.
Weber Shandwick-The Heavyweight
April 28, 2008
CEO Harris Diamond and president Andy Polansky say the agency is currently seeing robust hiring and historically unprecedented revenue growth. The firm's revenue figures reflect its growth in technology and healthcare last year.
Ogilvy PR Worldwide-Ogilvy PR Worldwide
April 28, 2008
Overall, Ogilvy had a "smashing year," says global CEO Marcia Silverman, with things going really well in the US as well as Asia, and the firm posting a "good" year in Europe.
more »
Previous Agency Business Reports
A digital state of play
Keith O'Brien
April 23, 2007
Once a nice add-on, digital prowess is now key to an agency's capabilities. Keith O'Brien reports, and PRWeek staff explore individual agency performance in profiles
Numbers point to a bright future
April 17, 2006
The PR industry is flying high after a strong 2005 and a prosperous first quarter in 2006. And, finds Julia Hood, agency CEOs are bullish about their ability to grapple with the new-media environment, the talent situation, and increasing globalization
Moving ahead of the pack
Julia Hood
April 18, 2005
PR agencies are working towards specialization and differentiation.
more »
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PR Power List 2009
Interview: Matt Reid, Waggener Edstrom
UPDATED: The NewsMarket to acquire Medialink
American Airlines challenges New York customers via Facebook
Interview: Kathy Bloomgarden, Ruder Finn
Interview: Sam Singer, president, Singer Associates
No social media please, we're pharma
Kayak puts RFP on hold
State Farm selects Weber Shandwick
Former Ketchum VP Andrews launches social media agency
UPDATED: The NewsMarket to acquire Medialink
Informatica enlists Ogilvy PR for stronger media relations
Google's next 'Wave' of the future
Is the APR credential necessary for PR practitioners?
PR Power List 2009
American Airlines challenges New York customers via Facebook
State Farm selects Weber Shandwick
VMware reviews agencies for US support
Journalist Q&A: Kara Swisher, All Things Digital
Virgin Atlantic's 'Vtravelled' site aims to inspire
National Honey Board in consumer review
Levi's 'pioneers' a global interactive campaign
Journalist Q&A: Kara Swisher, All Things Digital
Showtime's Nurse Jackie campaign brings in record ratings
Is Oprah Winfrey truly the best PR leader?
Virgin Atlantic's 'Vtravelled' site aims to inspire
FTC proposal could vastly alter blogger relations
Wal-Mart makes a healthy decision
Interview: Tony Russo, chairman and CEO, Russo Partners
Google's next 'Wave' of the future
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