LOS ANGELES: Showtime Networks has taken its 2008 Emmy campaign online, giving voting members of the Academy of Television Arts and Sciences (ATAS) an efficient, eco-friendly option while selecting shows for the coveted golden lady.

When Jennifer Quermann entered consumer PR 15 years ago, pitching new business involved plans for paper press kits, press conferences, and lots of phoning.

Through the Society of Actuaries' branding push, an entire profession is now better understood

PHILADELPHIA: Big Brothers Big Sisters of America has launched its "Campaign for Men," a 13-month national effort to recruit males, especially blacks and Hispanics, to mentor boys in communities across the US.

NEW YORK: Anastos Interactive Media (AIM), the online arm of Anastos: Television, has launched HotNewz.TV, an online interactive channel aimed at college students. The channel features news, personal advice, and direction on issues tailored to their generation.

On January 15 Wal-Mart announced it would toss more than 1,000 magazine titles from its shelves.

ATLANTIC CITY, NJ: The Tropicana Casino & Resort has launched a multidimensional campaign to help restore its image in light of recent missteps.

NEW YORK: The demand for extensive business news more quickly has created a vast multimedia terrain for news outlets, said panelists on PRWeek's webcast "The Changing World of Business News."

A panel of experts recently took part in a PRWeek webcast, discussing the role of changing media and the rising demand for business news.

NEW YORK: Simon & Schuster (S&S) Children's Publishing has paired with Ball State University to utilize the college's Electronic Field Trips program, bringing the publisher's authors to the Web and US classrooms.