SAN RAMON, CA: Chevron recently selected Ogilvy PR Worldwide to support its downstream business and marketing communications.

BOSTON: Software company Novell has selected PAN Communications as its North American AOR following a competitive review. The agency was awarded a six-figure contract, said Ian Bruce, Novell's director of global PR.

Tech PR's story over the past 10 years is defined by tales of hype, fallout, and ultimate maturation - the parabolic boom and bust known to all.

Aarti Shah held a virtual roundtable in September, where she discussed with tech experts the trends affecting the industry

NEW YORK: Sony Ericsson (SE) has selected Burson-Marsteller as its North American AOR, consolidating its PR function.

Changes at Silicon Valley's rumor hub; John Edwards reputation on the line; EA aims for women; and more

PHILADELPHIA: Unisys, global provider of technology services, selected Weber Shandwick as its North American AOR following a competitive review.

IRVINE, CA: Toshiba hired Access Communications as North American AOR for its digital products sector.

In addition to the historical significance of Barack Obama's victory, the win will likely make a lasting impact on the communications sector.

Strategic relationships and reliance on metrics helps the company keep its membership strong