Kara Swisher is co-executive editor of the Dow Jones-owned All Things Digital. She talks to Aarti Shah about the leaner nature of online journalism and the monetization of Web 2.0.

SAN FRANCISCO, CA; Ogilvy PR Worldwide has hired Rachel Polish as VP of digital strategy for the 360 Digital Influence Group on the West Coast.

In this month's exclusive video interview, Bay Area bureau chief Aarti Shah travels to Seoul to chat with Ken Hong, director of global communications for LG Electronics, at its headquarters. Hong discusses the company's new PR endeavor, LG One, as well the communications industry in Asia.

Reports of truncated consumer credit streams, shrinking personal wealth, and the reality of job insecurity mean consumers are going to remain reluctant buyers, even after the economy eventually limps back to health.

Quicken wanted to reach the 25- to 35-year-old "paycheck-to-paycheck" demographic that is just learning to manage its money.

Almost.at is a Web-based tool that allows users to follow events in real time across Twitter, Flickr, YouTube, and a variety of other online services.

NEW HAVEN, CT: Kayak.com has discarded its recently issued RFP to redefine its PR strategy.

SAN ANTONIO, TX: Rackspace has tapped Porter Novelli as its AOR to build a stronger social media strategy, said Angel Schneider corporate communication manager at Rackspace.

REDWOOD, CA: Informatica has enlisted Ogilvy PR as its US AOR to help the company develop a more forceful media relations strategy.

PALO ALTO, CA: VMware is reviewing PR agencies six months after closing an earlier review.