NEW YORK: Cohn & Wolfe has merged with sister WPP Group agency GCI Group. The combined company will retain the name Cohn & Wolfe (C&W). C&W CEO Donna Imperato will remain CEO, and GCI Group CEO Jeff Hunt will remain president.

NEW YORK: Virgin Mobile has selected Ruder Finn as its AOR following a competitive review.

Financial success fuels the UK-based carrier's outreach efforts to US consumers and media

SANTA CLARA, CA: Intel is asking bloggers for advice on its social media strategy. The chip giant, with Ogilvy, named a 10-person advisory board, which is comprised of well-known bloggers like Tom Foremski, Brian Solis, and Justine Ezarik.

LONDON: Hewlett-Packard has selected Edelman to handle its laser and printing business in EMEA, edging out incumbent Porter Novelli, reports PRWeek UK.

In a bizarre attempt at press conference humor, the CEO of Ryanair, a low-fare Europe-based carrier, recently told reporters that the company's new long-haul flights would feature "beds and blowjobs" in its business class.

When Greyhound launched its new Boltbus service, the company wanted to challenge all the prevailing stereotypes about bus travel in the competitive Northeastern market.

MOUNTAIN VIEW, CA: Mozilla broadened its outreach beyond its core audience when it launched the new version of its Firefox browser last week.

LOS ANGELES: MySpace launched a redesign to help the social network appeal to new markets and shake off its image as an adolescent-only zone in response to client feedback.

REDMOND, WA: Microsoft selected Weber Shandwick to globally promote all of its TV and video-focused business, edging out the division's other agencies Waggener Edstrom and Edelman in the bid, according to Jim Brady, senior PR manager at Microsoft.