This event is now available on-demand until Wednesday, July, 31st.

11:00 a.m. ET - PRWeek Virtual Career Summit Exhibit Hall opens

11:30 a.m. - 12.10 a.m. ET - DO YOU REALLY KNOW YOUR "BUSINESS"?

To provide your clients or C-suite the communications counsel they really require, a PR pro must know their client's or organization's business as well as they do. Do you know how the company makes money? Do you know how its rivals do? Do you fully grasp the competitive environment in which your company or client operate? This session will provide communicators at all levels a blueprint on how to become fully versed in your client's or company's business to the point where you become a source of irreplaceable knowledge.

Brian Kenny, chief marketing and communications officer, Harvard Business School
Catherine Mathis, SVP of marcomms, Standard & Poor's

12:10 p.m. - 12:30 p.m. - EXPLORE THE FLOOR. Visit sponsor booths and learn more about how companies are competing for great talent

12:30 p.m. - 1.10 p.m. ET - SO YOU THINK YOU KNOW DIGITAL

Digital savvy is table stakes for PR pros now. Sure you know how to send a tweet or post on Facebook, but those are basics everyone possesses. Today's communications professional needs far greater knowledge of digital tools and tactics. Can you effectively measure social media activity and convert that into strategy? Are you familiar with the next major platform that your counterparts might not know about? Do you grasp the ins and outs of content creation? This session will enlighten you on what you need to do to be truly digitally savvy and, in turn, how that will make you a more effective communications counselor.

Darin Wolter, EVP of global sales at Marketwired
Michael Bassik, CEO, Proof Integrated Communications and US digital practice chair, Burson-Marsteller

1:10 p.m. - 2:00 p.m. - EXPLORE THE FLOOR. Visit sponsor booths and learn more about how companies are competing for great talent

2:00 p.m. - 2.40 p.m. ET - MAKE WHAT YOU'RE WORTH

The 2013 PRWeek/Bloom, Gross & Associates Salary Survey revealed a broadly upward trend in terms of salaries in the PR industry. Still, the gap between men and women is wide, certain sectors have median salaries far greater than others, specific geographic regions significantly outpace others, and even the benefits packages vary greatly. This session will help all attendees recognize their true worth to their organizations and, thus, gain a better understanding of whether or not their compensation is in line with what they bring to the table.

William B. Masterson, managing director, internal communication, United
Laura Smith, MD, US Human Resources, Edelman
Karen Bloom, principal, Bloom, Gross & Associates

2:40 p.m. - 8:00 p.m. ET - EXPLORE THE FLOOR. Visit sponsor booths and learn more about how companies are competing for great talent

8:00 p.m. ET - PRWeek Virtual Career Summit concludes