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Agency Business Report 2012

Features | Agency Profiles | Rankings | Previous Reports | Submit for 2013

PR industry stands up well to analysis

Steve Barrett

US GDP grew just 1.7% in calendar year 2011, hitting a high of 3% in Q4, but PR agencies bucked this trend and posted another set of impressive results for the communications services industry.

APCO Worldwide

For APCO Worldwide, the last few months have been about going to new frontiers both geographically and by expanding into the paid media realm.

Burson-Marsteller

Growth in emerging markets helped Burson-Marsteller achieve global revenues of between $400 million and $450 million, including double-digit growth in Asia and Latin America.

Edelman

With a slew of executive promotions, new accounts, and agency acquisitions, CEO Richard Edelman is getting closer to his goal of building Daniel J. Edelman Inc. into the first billion-dollar PR agency.

Fleishman-Hillard

Dave Senay, who took over from John Graham in 2006 to become the third CEO in Fleishman-Hillard history, is in a bullish mood about the Omnicom firm.

GolinHarris

Fred Cook, CEO of GolinHarris since 2003, oversaw a shake-up last year that infused fresh talent at the top and sought to realign around skill sets that will carry the firm through a significant growth spurt.

Hill+Knowlton Strategies

Hill+Knowlton Strategies started and ended 2011 in dramatic fashion.

Ketchum

In an era where reputations are destroyed in an instant online, CEO Ray Kotcher says Ketchum's corporate practice saw more demand than ever.

MSLGroup

MSLGroup placed big bets both internationally and domestically last year as it continued to build out the PR function of Publicis Groupe, its parent company.

Ogilvy PR Worldwide

Ogilvy posted significant gains last year with US revenue up about 25% compared to 11% the prior year and global revenue climbing 15% compared to 7% in 2010.

Porter Novelli

Porter Novelli entered its 40th year in a period of transition and with a new senior team determined to return to the "Doing better by doing good" philosophy that defined the firm when it debuted in 1972.

Waggener Edstrom

For Waggener Edstrom Worldwide, 2011 largely served as a foundational year during which it invested money and time in building out its offerings within integrated influence and digital communications.

Weber Shandwick

A decade after Weber Shandwick's merger with BSMG Worldwide, the firm reported double-digit growth in each of its major regions in what its executives called a landmark year.

US Agency Rankings

	Agency Name	2011 Revenue
1	Edelman	$383,424,570
2	Waggener Edstrom Worldwide	$100,539,000
3	APCO Worldwide	$72,902,800
4	WCG	$44,470,000
5	ICF SCMD	$40,694,584
6	MWW Group	$38,626,000
7	Ruder Finn	$37,790,000
8	ICR	$32,716,715
9	DKC	$27,413,800
10	Finn Partners	$23,063,000

more >>

Top 10 Network Agency Revenue Estimates

Company	$US	$Global
Edelman	383,424,570*	614,858,225*
Fleishman-Hillard	350,000,000	520,000,000
Weber Shandwick	350,000,000	500,000,000
Ketchum	270,000,000	420,000,000
Burson-Marsteller	200,000,000	450,000,000
MSLGroup	175,000,000	450,000,000
Hill+Knowlton Strategies	150,000,000	380,000,000
Ogilvy PR Worldwide	150,000,000	300,000,000
GolinHarris	140,000,000	175,000,000
Porter Novelli	100,000,000	140,000,000