Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

Thanks for your interest in PRWeekus.com! Sign up for your FREE newsletters now and join the thousands of other PR and communications professionals who rely on us for all the latest industry news, analysis and insights. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

Agency Business Report 2012

Features | Agency Profiles | Rankings | Previous Reports | Submit for 2013

5W Public Relations

New York City-based 5W Public Relations continued what has been a steady growth curve since 2003.

Airfoil

Airfoil Public Relations set a target growth rate of 10% for 2011, but ended up growing nearly 20%, something agency cofounder and president Janet Tyler attributes to a mix of increased consumer technology work, expanded global work for current clients, and increased digital service offerings.

Allison+Partners

Allison+Partners turned 10 in 2011, a year marked by both geographic and financial growth.

APCO Worldwide

For APCO Worldwide, the last few months have been about going to new frontiers both geographically and by expanding into the paid media realm.

Atomic PR

Atomic PR rounded out 2011 with solid top- and bottom-line growth as it also sought to continue domestic and global expansion.

Brodeur Partners

Cofounder and CEO Andy Coville sums up 2011 in one word: "restart."

Brunswick

Brunswick has handled communications for some of the most high-profile business transactions in the past year, including Kraft Foods' announcement that it will create two new independent companies, Skype's $8.5 billion sale to Microsoft, Express Scripts' $29 billion acquisition of Medco Health Solutions, and Autonomy's nearly $11.5 billion sale to Hewlett-Packard.

Burson-Marsteller

Growth in emerging markets helped Burson-Marsteller achieve global revenues of between $400 million and $450 million, including double-digit growth in Asia and Latin America.

Capstrat

Capstrat had a strong year in 2011 posting a 20% increase in revenue from $11.8 million to $14.2 million. The company attributed 90% of revenue growth to current clients.

Carmichael Lynch Spong

Carmichael Lynch Spong had what agency president Doug Spong described as "overall a good year, but not a great one" in 2011.

Catalyst Public Relations

Catalyst Public Relations continues to parlay its targeted focus - sports, active lifestyle, and entertainment - and digital savvy into broad growth.

Chandler Chicco Companies

In a year when the Supreme Court will decide the direction of healthcare in the US, health communications specialist Chandler Chicco Companies seeks to keep evolving in a world where more global health conversations take place, but local policy rules.

Citizen Paine

In late 2011, PainePR rebranded and joined with three EDC Communications group sister agencies in a global alliance called Citizen Relations.

CJP Communications

When Wall Street made notable strides last year toward recovering from the financial crisis of 2008, it helped CJP Communications to what managing partner Jen Prosek called "an amazing year."

Cohn & Wolfe

Cohn & Wolfe added more of an international flavor to its offerings in late 2011.

Cone Communications

Brand marketing was the top performer for Cone last year and it accounts for the most revenue.

Cooney/Waters

Cooney/Waters wrapped 2011 by acquiring health and medical PR firm The Corkery Group.

Coyne PR

Coyne PR made a splash last September when Burger King selected the agency as its US AOR after an RFP process, beating out four other firms.

Cramer-Krasselt

Cramer-Krasselt bills itself as a full-service integrated marketing and communications agency.

CRT/tanaka

CRT/tanaka saw a modest 4.4% revenue increase last year, but behind those numbers are some strong growth in its food, beverage, and nutritional practice — as well as its corporate b-to-b business — that have continued on in 2012.

DeVries

DeVries Public Relations has a number of long-term, high-profile consumer brand clients, including a 28-year partnership with Procter & Gamble, which first hired the firm for its beauty PR, and an eight-year relationship with Campbell's.

DKC

After closing out last year with a 13% revenue jump, DKC kicked off 2012 by opening three new offices in the US: Los Angeles, Chicago, and Washington, DC.

Edelman

With a slew of executive promotions, new accounts, and agency acquisitions, CEO Richard Edelman is getting closer to his goal of building Daniel J. Edelman Inc. into the first billion-dollar PR agency.

Euro RSCG Worldwide PR

Euro RSCG Worldwide PR's healthcare practice saw the most robust growth last year, particularly on the wellness side, says Marian Salzman, CEO, North America.

Fahlgren Mortine

While 2010 was a year of acquisitions at Columbus, OH-based agency Fahlgren Mortine, 2011 was the time for integration and breaking down silos among disciplines such as PR, advertising, and digital.

Finn Partners

CEO Peter Finn formally separated about 30% of the Ruder Finn agency to set up Finn Partners in December 2011, after 18 months of speculation and a period of effectively working as distinct entities, in practice if not in name.

Fleishman-Hillard

Dave Senay, who took over from John Graham in 2006 to become the third CEO in Fleishman-Hillard history, is in a bullish mood about the Omnicom firm.

French | West | Vaughan

Chairman and CEO Rick French says the revenue drop of 2% last year was on par with expectations given client budgets.

FTI Consulting

FTI Consulting reported revenue growth of 4% last year, which was slightly behind plans due in part to market volatility and uncertainty in Europe and the Middle East. It had no bottom-line growth in 2011.

Gibbs & Soell

As the financial services and housing and construction markets continued to feel the economy's impact, Gibbs & Soell's US revenue fell 8.5%.

GolinHarris

Fred Cook, CEO of GolinHarris since 2003, oversaw a shake-up last year that infused fresh talent at the top and sought to realign around skill sets that will carry the firm through a significant growth spurt.

Grayling

Grayling, the two-year-old company that Huntsworth launched to merge its various PR brands, continues to solidify its presence in North America, now with 14 offices in 11 cities.

Hager Sharp

Three years after becoming an employee-owned company, Hager Sharp has seen its revenue continually grow.

Hill+Knowlton Strategies

Hill+Knowlton Strategies started and ended 2011 in dramatic fashion.

Horn

Looking to modernize the look and feel of its brand, Horn dropped the word "Group" from its name and now refers to itself as Horn, a digital communications group.

Hunter Public Relations

Hunter Public Relations managing partner Grace Leong says she had three focus areas for the agency last year—food and beverage, health and beauty, and specialized services—all of which showed significant growth.

ICR

ICR came out of a Wall Street background, founded in 1998 by analysts and portfolio managers to help management communicate to investors and financial media.

IMRE

It might be hard to find a hotter agency in recent years than Baltimore-based IMRE.

JeffreyGroup

JeffreyGroup, currently in its 20th year of business, ended 2011 with the strongest revenue numbers in its history.

Kaplow

Kaplow grew revenue 7% last year, mostly through new business garnered via its Kdrive division that provides social media and digital services and content creation.

Ketchum

In an era where reputations are destroyed in an instant online, CEO Ray Kotcher says Ketchum's corporate practice saw more demand than ever.

Kwittken & Company

Kwittken jumped into 2012 after finishing its best year yet, which included making its first global footprint by acquiring London-based Epoch PR last October.

Linhart Public Relations

Linhart Public Relations has turned a profit every year since its founding, and 2011 was no exception.

M Booth

Parent company Next Fifteen singled out M Booth for contributing to the holding company's 12% year-over-year growth in consumer PR in North America last year.

Makovsky & Company

Makovsky & Company is at the start of a four-year strategic plan.

Marina Maher Communications

Marina Maher Communications has seen "great growth and expansion" in the last 16 months, reports CEO and founder Marina Maher, in part due to its acquisition by Omnicom Group in November.

Mitchell Communications Group

Founded in 1995 as a sole proprietorship and then restructured to a full-service agency in 2005, Mitchell Communications Group has quickly grown into an eight-figure firm.

MSLGroup

MSLGroup placed big bets both internationally and domestically last year as it continued to build out the PR function of Publicis Groupe, its parent company.

MWW Group

Becoming independent from Inter-public Group in December 2010 was MWW Group's biggest highlight for 2011, says CEO Michael Kempner, who explains that the management-led buyout has allowed the agency to get back to its roots and concentrate on clients, services, and employees, rather than budgets.

Ogilvy PR Worldwide

Ogilvy posted significant gains last year with US revenue up about 25% compared to 11% the prior year and global revenue climbing 15% compared to 7% in 2010.

Olson PR

Chicago-based Olson quietly went through a major transition in mid-2012 as Pete Marino—who founded the PR firm as Dig Communications in 2004 and sold it to the Minneapolis-based ad agency Olson in 2010—left to take a job as VP of communications at agency client MillerCoors.

The OutCast Agency

Largely due to the diversification of The OutCast Agency's service offerings in the areas of social media, design, digital, and crisis management, revenue increased 20% from $15 million in 2010 to $18 million in 2011.

Padilla Speer Beardsley

Padilla Speer Beardsley's commitment to providing more well-rounded services meant letting some clients go.

PCG Campbell

Even though PCG Campbell's revenue was flat year over year, the last 18 months have been focused on organic growth within existing clients, as well as social media and digital business expansion for the firm.

Peppercom

Peppercom exceeded expectations of 15% growth, ending 2011 up 23% overall, 21% in the US.

PMK-BNC

If "2010 was the year of coming together" for PMK-BNC, as chairman and CEO Michael Nyman told PRWeek last year, 2011 was the year the Interpublic-owned agency began taking advantage of the two-year-old merger between entertainment PR heavyweights PMK/HBH and BNC.