Stanley Bing has been reporting on corporate life since his own first corporate job back in the 80s, which isn't that different than the one he has now, only back then it was smaller and he had a worse chair. He is now an ultra-senior executive in a gigantic corporation whose identity is one of the worst-kept secrets in business, which is a joke he's been using for the last 10 years because he has always believed that if a story is effective, it's often smart to stay with it.

Patrick Michael Byrne is chairman and CEO of O.co also known as Overstock.com, Inc., a Utah-based internet retailer that has been publicly traded since 2002. Under Patrick's leadership the company's annual revenue has grown from $1.8 million in 1999 to 1.2 billion in 2010.

Simon is currently CMO PBC, responsible for PepsiCo's North American Beverage portfolio, its marketing strategy, innovation and execution. Simon joined PepsiCo's International Beverage business in 1995, after spending seven years at Unilever. Since then, he has held a variety of roles of increasing responsibility including the European Cola portfolio, and in New York, vice president, non-carbonated beverages; vice president, carbonated soft drinks and SVP/CMO, International Food and Beverage.

Margit is a Partner at Andreessen Horowitz, bringing over 20 years of technology marketing and PR expertise to the firm and its portfolio companies. Margit has created a top brand in venture capital in under two years managing Andreessen Horowitz's overall brand and marketing strategy and advises portfolio entrepreneurs on their communications strategies. She also participates in the firm's deal flow, evaluating entrepreneurs and potential investments.

Duane is a Partner at IDEO, where he heads the firm's Global Digital Business. He joined IDEO in 1995 to lead and develop the discipline of interaction design, now one of our most sought-after capabilities. Duane's experience includes the development of major software and hardware programs and the integration of emerging technologies into human-centered products and services.

Fred Cook is chief executive officer of GolinHarris and is responsible for key client relationships, strategic planning and managing the firm. Fred has been with the agency since 1986 and served as managing director of the western region and chief client officer. Fred's mission at GH is to guarantee that the agency delivers fresh thinking and superior service to its clients everyday. He is also committed to ensuring that GH provides a rewarding, challenging career for the best PR professionals in the business.

As President of Ketchum, Rob Flaherty works closely with CEO Ray Kotcher and other leaders to guide the strategy, client service and performance of the agency. He serves on Ketchum's Worldwide Executive Committee and is responsible for the agency's North American operations, Global Research Network and change management unit, Ketchum Pleon Change.

Richard Edelman is the president and CEO of the world's largest independent public relations firm with wholly-owned offices in 53 cities and more than 3,600 employees worldwide. Edelman was most recently named "Top-Ranked PR Firm of the Decade" and one of the "2010 Best Places to Work in Marketing and Media" by Advertising Age, "2009 Agency of the Year" by PRWeek, "'09 Agency of the Year" by Adweek, and "Agency of the Decade" and "2009 Best Large Agency to Work For" by The Holmes Report. Edelman has been a leader in public relations since it was founded in 1952. Richard's blog, 6 A.M., which launched in September 2004, receives more than 2,000 visitors a day.

Susan Arnot Heaney joined Avon Products, Inc. in June 1997 with the goal of working for a company committed to corporate citizenship and empowering women. She has held numerous positions for Avon Products, Inc. and the Avon Foundation, serving since 2006 as Director of Corporate Responsibility for the company. Susan is currently responsible for developing and implementing strategic global mobilization programs and communications in support of Avon's corporate responsibility agenda, with a particular focus on the Hello Green Tomorrow environmental program. She is also responsible for the company's Corporate Responsibility Report and engagement of stakeholders who track goals, metrics and performance.

Terence Samuel is a journalist and writer with more than 25 years experience as a reporter and editor at some of the nation best newspapers, magazines and web journalism outlets. He is the deputy national political editor at the Washington Post and oversees the paper's White House and congressional coverage. He is the author of the 2010 book: "The Upper House: A Journey Behind the Closed Doors of the U.S. Senate," and his work was among the featured selections in political anthology, "Best American Political Writing of 2009."

Sarah has been with Johnson & Johnson for over 20 years in a variety of communications capacities. She is currently Vice President of Corporate Communication, with responsibility for equity communication and strategic publications. This includes major communication events such as the Annual Report, Annual Meeting of Shareholders and on-line activities impacting company reputation, as well as key initiatives such as Safe Kids Worldwide, Text4Baby and philanthropic communications.

As the Director of Marketing Communications, Christine has oversight for Public Relations, Social Media and Health & Wellness Marketing for Unilever's U.S. portfolio of foods and personal care brands, which include some of the world's most iconic marks: Dove, Lipton, Vaseline, Hellmann's, Suave, Breyer's, Ragu and more.

Michael Calderone is the Senior Media Reporter for The Huffington Post. Previously, Calderone wrote the New York Observer's "Off the Record" column, started the media beat at Politico, and launched Yahoo! News' media blog, "The Cutline." He's also written on books and culture for British GQ, Bookforum, Nylon, and The Fader. He's on Twitter at @mlcalderone.

In her role as publisher, Christine Osekoski is responsible for driving the brand management and leadership of Fast Company's advertising sales, promotions and marketing. Ms. Osekoski has been with Fast Company since 2006, serving progressively as advertising director, associate publisher and publisher. During her tenure, Ms. Osekoski has been instrumental in the title's reinvigoration following the brand's purchase by Morningstar's Joe Mansueto in 2005. Since Ms. Osekoski ecame publisher in 2007, Fast Company has been named to AdWeek's Hot list three consecutive years (2008-2010) and once to AdAge's A List in 2008. More recently, she was named one of MIN's 21 Most Intriguing People.

William J. Holstein is an author, journalist and consultant regarding many top-level corporate issues. He has witnessed the dynamic between media organizations and the companies they cover from perspectives. He became president of the Overseas Press Club in 1994, a term that lasted until 1996. He has been active in the club in awards judging, programming and selling tables to the annual dinner as the Dinner Chair. As a journalist, he has worked for Business Week, U.S. News & World Report, the New York Times, Fortune, Strategy + Business, and other publications. As a consultant, he has provided strategic level support to Telstra, Novartis, Marvell Technologies, and other companies. Among his five books is "Manage the Media (Don't Let the Media Manage You)" from Harvard Business School Press.

Sheila Bonini is a Senior Expert Consultant based in the Silicon Valley Office of McKinsey & Company. She has been with McKinsey & Co for over 12 years working out of their New York, Madrid, Copenhagen, London and Santiago offices. Sheila co-leads the Sustainability Transformation service line within McKinsey's Sustainability and Resource Productivity Practice. She helped to lead McKinsey's Special Initiative on Climate Change, initiated McKinsey's service line on water, and currently leads McKinsey's consumer market research focused on Sustainability and Corporate Reputation.

Agnes Claye is a Senior Expert in McKinsey's North American Marketing and Sales practice, and a leader of the North American branding service line. She joined the London Office as an Associate in 2000 and transferred to New Jersey in 2007.

Sean serves the Interactive Marketing professional. He is a leading expert on online advertising, social marketing, emerging media, and advertising agency relationships and structure. Sean's research focus is in overall interactive marketing, helping businesses develop and manage digital strategies for specific channels such as Social Computing, search marketing, mobile marketing, and online advertising. Sean also works to help Interactive Marketing professionals manage their interactive agencies and determine the best way to integrate with traditional agencies and marketers.

Nick Charles, EVP, Director of Global Content for Porter Novelli, is a career multi-media and communications professional, editor and writer with extensive marketing, management and international experience. Most recently Charles has served as the Executive Editor for Ecomii.com, the second most trafficked Green website in the U.S. Charles was also the Vice President for digital content at Black Entertainment Television Interactive (BETi), a division of BET Networks. He was responsible for generating and ensuring quality control over news, entertainment, music, broadband (video), lifestyle, community and health featured in all digital media, which reaches over 3 million visitors monthly and generates close to 50 million page views per month. He was also charged with forging partnerships with other media entities, among them, National Public Radio (NPR) and TheRoot.com, a division of The Washington Post/Newsweek Interactive.

Nick is Senior Vice President and Senior Partner, Director of Content, with expertise in content development, collaborative storybuilding and production across all media. He joined Fleishman-Hillard from great success at Grey New York, the flagship office of their global group, and currently works with AT&T, Barnes & Noble, Gatorade, The Limited and Pepsi, among others.

Jason Gordon is the Sr. Director of Global Communications for HTC, a global leader in mobile innovation and design. Jason began his career at Text 100 and opened the agency's first office in Hong Kong. From there, he went to Microsoft where he helped drive the early roll-out of Microsoft's Pocket PC Phones. After Microsoft, Jason spent a brief time at Motorola, and then he joined HTC in 2006 to officially kick-start its PR organization.

As Chief Marketing Officer, Paul is responsible for all aspects of Infosys corporate branding, online, services and product marketing. Prior to joining Infosys, Paul was vice president of Industry Standard Servers at HP where he oversaw product marketing, strategy and business operations for the company's ProLiant and BladeSystem product lines. Previously, he was vice president of Enterprise Marketing at Dell Inc., responsible for product marketing, outbound marketing and enterprise alliances for the server business.

Ellen Ryan Mardiks is vice chairman of GolinHarris and president of the agency's consumer marketing practice. She leads a global team of the firm's branding and marketing experts, and serves as a catalyst for the development of strategies and tools to advance the practice of marketing public relations.

Janet Rollé is the executive vice president and chief marketing officer for CNN Worldwide, overseeing the positioning and promotion of CNN's multiple networks and services, including CNN, CNN.com, CNN International, HLN, CNN.com/Live, CNN Mobile and all other CNN services. Rollé is responsible for brand strategy, consumer and trade communication, audience development, and sales communications supporting CNN brands and programming. Rollé reports directly to CNN Worldwide president Jim Walton and is based in New York.

Alison Schwartz is the Lead for Waggener Edstrom's North American Consumer Practice. Alison has 17 years of experience building and executing communications strategies for well-established global corporations, startup ventures and nonprofit organizations.

David Shane is vice president of global corporate communications at Juniper Networks (NYSE: JNPR) where he is responsible for developing and managing the company's relationships with key external audiences including media, industry analysts and influencers. He also oversees strategic messaging, social media, public affairs communications, executive communications and internal communications.

Kathryn Beiser is Vice President, Corporate Communications, and a member of the Discover Financial Services Management Committee. In this role, Ms. Beiser is responsible for internal and external communications, executive communications, issues management, and corporate responsibility strategy, and plays an integral role in building Discover's brand and reputation with key constituents. She also serves on the company's Disclosure Committee, Operational Risk Committee, and Diversity and Inclusion Advisory Board, and is Secretary of the Discover Political Action Committee.

Scott Beaudoin leads MSL New York's Beyond Purpose Group focused on working with tomorrow's leaders to co-create platforms, programs and partnerships that not only deliver on purpose but fuel participation and profits. The group is grounded in purpose-inspired brand building where Scott and his staff of 20+ help brands and companies elevate beyond purpose-driven table stakes. Scott also oversees the agency's North America Cause Marketing and CSR specialty team of 5 which is leveraged when the assignments require a Cause Marketing or CSR strategy.

David Tinson is Vice President of Integrated Communications at EA SPORTS, a label of Electronic Arts. In his role, Tinson leads strategic communications and messaging, internal communications, executive visibility, issues/crisis communications and editorial content development for one of the leading sports brands in the world.

Jason Gordon is the Sr. Director of Global Communications for HTC, a global leader in mobile innovation and design. Jason began his career at Text 100 and opened the agency's first office in Hong Kong. From there, he went to Microsoft where he helped drive the early roll-out of Microsoft's Pocket PC Phones. After Microsoft, Jason spent a brief time at Motorola, and then he joined HTC in 2006 to officially kick-start its PR organization.

Peter Rojas is the co-founder of gdgt.com, a consumer electronics reviews and Q&A site. He is also the creator of several other popular sites, including Engadget, Gizmodo, Joystiq, hackaday, and RCRD LBL.

Elizabeth is the Group Head for Edelman Digital's New York Practice. She currently manages the digital business and leads collaboration of digital engagement across all of Edelman's core areas of marketing and communications - Consumer Marketing, Health and Corporate - with a specialty in Social Media.