2011 Highlights - PRWeek US

Backstage Interviews

Video: Gil Schwartz, CBS

Gil Schwartz, CCO of CBS, speaks with Frank Washkuch about the changing media landscape.

Video: Dan Abrams, ABC News

Dan Abrams, legal analyst at ABC News and founder of Abrams Research, shares some best practices for social media and risk taking in campaigns.

Video: Simon Lowden, Pepsi Beverages Company

Simon Lowden, CMO of Pepsi Beverages Company, talks to Lindsay Stein about the company's global marketing challenges.

Video: Patrick Byrne, Overstock.com

Patrick Byrne, CEO of Overstock.com, tells Danielle Drolet how he became a believer in PR.

Speakers and Panels

Keynote: How to Drive Effectiveness and Build Business

In his keynote address at the NEXT Conference 2011, Simon Lowden, CMO of Pepsi Beverages Company, explains how global and regional marketing now coexist.

Keynote: Content and Influence - The New Currency

In his keynote address at the NEXT Conference 2011, Dan Abrams, legal analyst for ABC News, discusses how CEOs and brands can best use social media.

Panel: The Age of Media Transparency

The Wall Street Journal's Spencer Ante, Mashable's Todd Wasserman, and Overseas Press Club's Bill Holstein discuss how to best interact with the media.

Keynote: Where Management Trends Are Leading Us

In his keynote address at the NEXT Conference 2011, CBS CCO Gil Schwartz shares his advice for avoiding PR problems.

Panel: The PR Challenge and Opportunity

In this excerpt from the NEXT Conference 2011 closing panel, Ketchum's Rob Flaherty, Edelman's Richard Edelman and GolinHarris' Fred Cook discuss how PR can earn a seat at many tables.

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40 Under 40 Dinner

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2011 Highlights

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PR needs to boldly step out of its shell, say agency execs

Danielle Drolet November 09, 2011

NEW YORK: It's time for the PR industry to shed its "Clark Kent" persona and become "Superman," said Fred Cook, CEO of GolinHarris, on Wednesday at the PRWeek NEXT Conference.

Social media trust is key for boosting brand authenticity

Lindsay Stein November 09, 2011

NEW YORK: Christine Cea, director of marketing communications at Unilever, said Wednesday that trust is key for increasing brand authenticity.

40 Under 40 unveil key learnings from NEXT conference

Bernadette Casey November 09, 2011

NEW YORK: As PRWeek's NEXT conference wound down, 40 Under 40 honorees offered key takeaways they will discuss with their corporate leadership and co-workers.

Comms departments must focus on external events

Danielle Drolet November 09, 2011

NEW YORK: As corporate communications professionals are more frequently invited to the C-suite table, PR departments should keep a sharp eye on current events, said Paul Gottsegen, CMO of Infosys.

Consumers, employees demand good corporate citizenship

Bernadette Casey November 09, 2011

NEW YORK: A host of stakeholder groups, from consumers to employees, demand that businesses are good corporate citizens in today's market, industry experts said Wednesday at the PRWeek NEXT Conference in New York.

Competitive media world adjusts to post-gatekeeper role

Frank Washkuch November 09, 2011

NEW YORK: Today's media environment is more competitive and accountable to consumers than ever before, top journalists said Wednesday at the PRWeek NEXT Conference.

Corporations adjust to growing consumer control

Lindsay Stein November 09, 2011

NEW YORK: The media landscape is changing, with digital outlets cutting into the market share of mainstream organizations, but many company goals remain the same, Dan Abrams, legal analyst for ABC News and founder of Abrams Media, said Wednesday.

Pepsi employs three-step global, regional strategy

Lindsay Stein November 08, 2011

NEW YORK: Simon Lowden, CMO of Pepsi Beverages Co., said Tuesday that his company blends global and regional marketing with a three-stage engagement model.

Creating influential content is about listening first

Danielle Drolet November 08, 2011

NEW YORK: The key to creating integrated and influential content is listening to key audiences first, said David Tinson, VP of integrated communications at EA Sports.

Media move to provide context in social media savvy world

Frank Washkuch November 08, 2011

NEW YORK: Providing context to readers and viewers has become more important to media outlets as consumers access information through a range of digital channels, representatives from top media companies said Tuesday at the PRWeek Next Conference in New York.