2008 Agency Business Report

Agency Business Report: Additional questionnaires

April 28, 2008

The following are questionnaires submitted by agencies not profiled in the Agency Business Report, including Eastwick Communications, French/West/Vaughan, Lewis PR, Padilla Speer Beardsley, Racepoint Group, Stanton Communications, The Rogers Group, and Topaz Partners.
 

Weber Shandwick-The Heavyweight

April 28, 2008

CEO Harris Diamond and president Andy Polansky say the agency is currently seeing robust hiring and historically unprecedented revenue growth. The firm's revenue figures reflect its growth in technology and healthcare last year.
 

Ogilvy PR Worldwide-Ogilvy PR Worldwide

April 28, 2008

Overall, Ogilvy had a "smashing year," says global CEO Marcia Silverman, with things going really well in the US as well as Asia, and the firm posting a "good" year in Europe.
 

Ketchum-The Linchpin

April 28, 2008

The 84-year-old firm exceeded all financial projections, and had its best year ever, by any metric.
 

Hill & Knowlton-The Ambassador

April 28, 2008

The agency claims that revenue and growth exceeded expectations by nearly double in 2007, in what Taaffe characterized as "just a great all-around year."
 

Fleishman-Hillard-The Titan

April 28, 2008

Fleishman began a number of initiatives in 2007, including "Switched On," which is set to add and integrate digital capabilities into all client work and has been supported by strategic hires, training, and marketing efforts.
 

Edelman-The Futurist

April 28, 2008

Digital became a focus in 2007, evidenced by the firm's decision to establish a global digital practice, merging its three separate entities - EIS (Edelman Interactive Solutions), the firm's digital strategy, design, and production team; Me2Revolution, the social media unit; and Edelman Mobile, which launched in fall 2007 - under a single umbrella housing 120 people.
 

Burson-Marsteller-The Counselor

April 28, 2008

The firm's 2007 growth came mainly from the expansion of work with existing clients, with the latter half of the year bringing in a lot of accounts, including Comcast, Ericsson, Century 21, and Virginia Tech, Penn noted.
 

Continual growth spurs confidence

April 28, 2008

The PR industry was stronger than ever in 2007, as many firms grew consistently across practice areas and without significant numbers of acquisitions to bolster revenues.
 

Text 100

April 28, 2008

Last year, Text rebranded itself as a global PR agency, rather than just a tech PR firm.
 
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