Agency Business Report: Additional questionnaires

April 28, 2008

The following are questionnaires submitted by agencies not profiled in the Agency Business Report, including Eastwick Communications, French/West/Vaughan, Lewis PR, Padilla Speer Beardsley, Racepoint Group, Stanton Communications, The Rogers Group, and Topaz Partners.
 

Weber Shandwick-The Heavyweight

April 28, 2008

CEO Harris Diamond and president Andy Polansky say the agency is currently seeing robust hiring and historically unprecedented revenue growth. The firm's revenue figures reflect its growth in technology and healthcare last year.
 

Ogilvy PR Worldwide-Ogilvy PR Worldwide

April 28, 2008

Overall, Ogilvy had a "smashing year," says global CEO Marcia Silverman, with things going really well in the US as well as Asia, and the firm posting a "good" year in Europe.
 

Ketchum-The Linchpin

April 28, 2008

The 84-year-old firm exceeded all financial projections, and had its best year ever, by any metric.
 

Hill & Knowlton-The Ambassador

April 28, 2008

The agency claims that revenue and growth exceeded expectations by nearly double in 2007, in what Taaffe characterized as "just a great all-around year."
 

Fleishman-Hillard-The Titan

April 28, 2008

Fleishman began a number of initiatives in 2007, including "Switched On," which is set to add and integrate digital capabilities into all client work and has been supported by strategic hires, training, and marketing efforts.
 

Edelman-The Futurist

April 28, 2008

Digital became a focus in 2007, evidenced by the firm's decision to establish a global digital practice, merging its three separate entities - EIS (Edelman Interactive Solutions), the firm's digital strategy, design, and production team; Me2Revolution, the social media unit; and Edelman Mobile, which launched in fall 2007 - under a single umbrella housing 120 people.
 

Burson-Marsteller-The Counselor

April 28, 2008

The firm's 2007 growth came mainly from the expansion of work with existing clients, with the latter half of the year bringing in a lot of accounts, including Comcast, Ericsson, Century 21, and Virginia Tech, Penn noted.
 

Continual growth spurs confidence

April 28, 2008

The PR industry was stronger than ever in 2007, as many firms grew consistently across practice areas and without significant numbers of acquisitions to bolster revenues.
 

Text 100

April 28, 2008

Last year, Text rebranded itself as a global PR agency, rather than just a tech PR firm.
 

Schwartz Communications

April 28, 2008

The agency had one of its strongest new business months in March of 2008, CEO Steve Schwartz says. "The fastest-growing segment in our business last year was in healthcare," he says. "I think healthcare is more resistant to economic cycles."
 

Ruder Finn

April 28, 2008

Although RF reported a drop in both US and global revenues, it had a solid fall and winter, doubling the number of million-dollar accounts held after realigning various areas, says co-CEO Peter Finn.
 

rbb Public Relations

April 28, 2008

"We've really tried to get in deeper with our current clients, and that's represented and validated by the fact that we've had so many of our clients increase their relationships with us," says CEO Christine Barney, who adds that many of those clients have also provided additional lines of business.
 

Peppercom

April 28, 2008

Co-founder and managing partner Steve Cody credits much of the agency's 2007 financial success to employee programs, such as the job swap between junior and senior staff, and Dream Day, in which the entire office went off-site to discuss the agency's aspirations.
 

PainePR

April 28, 2008

Paine celebrated its 22nd year in business in 2007. The agency considers itself a "hybrid firm with PR plus," according to CEO Daryl McCullough, as it provides traditional PR work, as well as new strategies such as social media, experiential, and peer-to-peer programming.
 

Makovsky & Company

April 28, 2008

The firm saw both top- and bottom-line growth this past year, with 80% attributed to new business and 20% to organic growth. CEO Ken Makovsky says the firm's two biggest sectors are health, which he's hoping will be a $4 million practice this year, and financial and professional services.
 

Kaplow

April 28, 2008

With continued focus on organic growth, Kaplow saw clients more fully integrate the agency into their marketing functions, says Liz Kaplow, founder and CEO. "We can see that CMOs across our client base are really recognizing the value of our PR programs," she says.
 

Marina Maher Communications

April 28, 2008

CEO and president Marina Maher says 2007 was a year of growth - both in business and in employees. "We invest a lot and keep people a long time," she notes. "Watching people grow was wonderful."
 

The Jeffrey Group

April 28, 2008

The firm turns 15 in 2008. Ortega sees organic growth and new-business wins continuing. Ortega, who says he spends 90% or more of his time with clients, credits his firm's success to client service.
 

Euro RSCG Worldwide PR

April 28, 2008

In combining Euro Life with Magnet, Euro RSCG Worldwide focused on a model of authentic integration and became a more significant offer, says Lisa Sepulveda, CEO of Euro RSCG Worldwide.
 

Dorland Global Public Relations

April 28, 2008

"We [began] the year with the acquisition [by Huntsworth], which is going well," says president Nancy Bacher Long. "We now have our bona fide global footprint."
 

Jackson Spalding

April 28, 2008

JS experienced tremendous growth in the past year, which Bo Spalding attributes to the company's eclectic client mix.
 

DKC

April 28, 2008

DKC produced higher-than-expected growth, and has increased the number of clients with national business models.
 

Cone

April 28, 2008

President Jens Bang Bang is "cautiously optimistic," noting Q1 2008 has been "excellent." Organic growth continues, and "new business is still good," he says.
 

Cohn & Wolfe

April 28, 2008

Though CEO Donna Imperato thinks client budgets were "a bit smaller," she's pleased with 2007, as C&W picked up "great brands" and more global work.
 

Coyne Public Relations

April 28, 2008

Coyne PR's primary goal for 2008 is to increase revenue by 25%.
 

Chandler Chicco Agency

April 28, 2008

Chandler says the acquisition complements the agency, strengthens it globally, and generates business opportunities.
 

CJP Communications

April 28, 2008

The firm saw huge growth in 2007 - 10% organic and 30% from new business.
 

Carmichael Lynch Spong

April 28, 2008

CLS' headquarters moved to an eco-friendly building.
 

Capstrat

April 28, 2008

CEO Ken Eudy says interactive communications is a large and growing component of the firm's work, with the company being particularly proud of the Internet work it did in partnership with CRT/ tanaka on behalf of the Council of Better Business Bureaus, which previously had more than 100 different Web sites with different branding and functionality.
 

Bite Communications

April 28, 2008

The agency secured a five-year contract with Sun Microsystems and expanded its relationship with AMD.
 

Brodeur

April 28, 2008

Last year the agency experienced increased demand for communications surrounding mergers and acquisitions, and executive transitions.
 

Barkley Public Relations

April 28, 2008

Barkley PR considered 2007 a watershed year for its cause branding work after decades of involvement.
 

Atomic Public Relations

April 28, 2008

The firm passed the significant $5 million milestone in 2007, prompting Getsey to focus on ensuring it was prepared for more growth by hiring additional senior managers and honing its staff development process.
 

Airfoil Public Relations

April 28, 2008

Tyler spent much of the last two years in California launching the new office.
 

Allison & Partners

April 28, 2008

Since its 2001 launch, diversification has been a primary focus for the agency.
 

5W Public Relations

April 28, 2008

5W boasts high employee-retention rates.
 

Waggener Edstrom Worldwide

April 28, 2008

WE had long been associated with its powerhouse client Microsoft, but in 2007 the firm expanded its reputation and became known as a worldwide communicator.
 

Taylor

April 28, 2008

Taylor had 22 client partners in 2007, a significant decrease from 71 three years before.
 

Qorvis Communications

April 28, 2008

Managing partner Michael Petruzzello says one of Qorvis' biggest 2007 initiatives was its expansion into advertising.
 

Porter Novelli

April 28, 2008

"We'd really like to see the addition of significant business in CSR going forward, [as well as] take advantage of some of the new talent that's been added to provide key counsel at high levels of integrating the campaigns," says Stockman.
 

OutCast Communications

April 28, 2008

Chosen as PRWeek's 2008 Midsize Agency of the Year, OutCast has built a client roster of companies that are on the cusp of trends and innovations in the technology sector, such as Facebook and Mozilla.
 

MWW Group

April 28, 2008

MWW had one of its best years ever in 2007, maintaining a high staff retention rate and gaining business across the globe.
 

Manning Selvage & Lee

April 28, 2008

MS&L had its best year ever with a strong margin performance of 19% that placed it second among all parts of Publicis Groupe, says global CEO Mark Hass.
 

GolinHarris

April 28, 2008

Golin won numerous awards during 2007, including PRWeek's Large Agency of the Year.
 

GCI Group

April 28, 2008

GCI experienced significant growth in its major practice area, healthcare.
 

FD/FD Dittus Communications

April 28, 2008

Growth at the firm was dominated by energy issues - from renewable energy to oil and gas to research in the nuclear power industry - and health issues like obesity.
 

WeissComm Partners

April 28, 2008

The firm met the goals outlined in its 2006 PRWeek Agency Business Report profile: To grow the pharma and device business and experience continued biotech growth.
 

CKPR

April 22, 2008

CKPR aims to become the thought-leader in integrated brand solutions.
 
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