NEW YORK: The municipal Board of Elections is working with Burson-Marsteller on a $6.5 million voter awareness campaign to educate New York residents about new voting machines.

What is the key voting bloc that both Obama and McCain should target with their messaging? Some pollsters say that, unlike previous presidential elections cycles filled with talk about "soccer moms" and "NASCAR dads," the most important swing voters of 2008 may be women in their 50s or 60s without a college education, Bloomberg reports.

NEW YORK: Nearly 15% of Fortune 500 companies communicate with consumers via blogs, according to a study conducted by Burson-Marsteller.

NEW YORK: Burson-Marsteller worldwide CEO and president Mark Penn said the recent appointment of longtime Bush confidante Karen Hughes as vice chair marks the start of an effort by the agency to create a worldwide "bipartisan braintrust."

NEW YORK: BlogTalkRadio, a service that allows consumers to create and host live talk shows over the Internet, launched a blogger outreach campaign June 25 after securing $4.6 million in financing during a search led by the Kraft Group.

WASHINGTON: The Copyright Alliance launched its "One Voice" campaign on June 9, to engage, educate, and enlist artists and creators in a dialogue about the importance of copyrights.

WASHINGTON: The International Monetary Fund (IMF) recently issued an RFP for a PR firm to assist its external relations department with various communications work, including providing early warning and strategic advice on issues that could affect the IMF's overall reputation.

WASHINGTON: Burson-Marsteller CEO Mark Penn, the former chief strategist for Hillary Clinton's presidential campaign, concludes in a New York Times Op-Ed published in Sunday's paper that money was to blame for Clinton's failed bid.

NEW YORK: Noting that Burson-Marsteller's CEO is "not a normal 9-to-5 guy," a senior official at the agency said that Sen. Hillary Clinton's campaign coming to a close won't affect the company, because CEO Mark Penn never really left.

Miley Cyrus, aka Hannah Montana, is backpedaling after a recent photo shoot for Vanity Fair magazine in which the squeaky-clean teen star appeared topless, covered only by a sheet.