WASHINGTON: Edelman has added two prominent political strategists to its public affairs practice, naming Bob Shrum and Doug Schoen senior counselors effective January 1, confirmed Derek Creevey, agency chief of staff.

WASHINGTON: The US Department of Defense (DoD) pulled communications efforts for its America Supports You (ASY) program in-house after the DoD's Office of the Inspector General released an audit questioning the purpose of ASY and the use of a PR firm, according to Lt. Col. Todd Vician, DoD spokesperson.

WASHINGTON: Organizations around Washington are developing communications plans to prepare for a flood of visitors for the inauguration of Barack Obama on January 20

WASHINGTON: As President-elect Barack Obama's team transitions to the White House, a number of groups are building campaigns directed at the new administration and Congress.

SAN FRANCISCO: A reactive, rather than proactive strategy helped to fell gay rights activists in California, PR pros said. In contrast, the Yes on Proposition 8 campaign in California used strong messaging, which played an important role in the proposition's 52% to 47% passing on November 4.

Auto leaders head to the Hill; atheists start campaign; 'The New York Times' shutters sports magazine; and more

WASHINGTON: The November 4 election will now lead to jockeying for political appointments in the communications sector.

WASHINGTON: The AARP launched a viral video effort on October 21 to cap off a two-year voter-registration and get-out-the-vote campaign.

NEW YORK: The Daily Beast, the new Web site of former Vanity Fair and The New Yorker editor Tina Brown, is targeting an audience of "busy, globally curious professionals and news junkies," its executive editor, former Wall Street Journal deputy managing editor Edward Felsenthal, told PRWeek via e-mail.

WASHINGTON: The US Department of Defense (DOD) on Monday officially put all of its internal communications, including TV and radio broadcasts, print publications, and Web sites, under a single command called the Defense Media Activity (DMA).