2008 Agency Business Report Articles

Agency Business Report: Additional questionnaires

April 28, 2008

The following are questionnaires submitted by agencies not profiled in the Agency Business Report, including Eastwick Communications, French/West/Vaughan, Lewis PR, Padilla Speer Beardsley, Racepoint Group, Stanton Communications, The Rogers Group, and Topaz Partners.
 

Burson-Marsteller-The Counselor

April 28, 2008

The firm's 2007 growth came mainly from the expansion of work with existing clients, with the latter half of the year bringing in a lot of accounts, including Comcast, Ericsson, Century 21, and Virginia Tech, Penn noted.
 

Edelman-The Futurist

April 28, 2008

Digital became a focus in 2007, evidenced by the firm's decision to establish a global digital practice, merging its three separate entities - EIS (Edelman Interactive Solutions), the firm's digital strategy, design, and production team; Me2Revolution, the social media unit; and Edelman Mobile, which launched in fall 2007 - under a single umbrella housing 120 people.
 

Fleishman-Hillard-The Titan

April 28, 2008

Fleishman began a number of initiatives in 2007, including "Switched On," which is set to add and integrate digital capabilities into all client work and has been supported by strategic hires, training, and marketing efforts.
 

Hill & Knowlton-The Ambassador

April 28, 2008

The agency claims that revenue and growth exceeded expectations by nearly double in 2007, in what Taaffe characterized as "just a great all-around year."
 

Ketchum-The Linchpin

April 28, 2008

The 84-year-old firm exceeded all financial projections, and had its best year ever, by any metric.
 

Ogilvy PR Worldwide-Ogilvy PR Worldwide

April 28, 2008

Overall, Ogilvy had a "smashing year," says global CEO Marcia Silverman, with things going really well in the US as well as Asia, and the firm posting a "good" year in Europe.
 

Weber Shandwick-The Heavyweight

April 28, 2008

CEO Harris Diamond and president Andy Polansky say the agency is currently seeing robust hiring and historically unprecedented revenue growth. The firm's revenue figures reflect its growth in technology and healthcare last year.
 

Kaplow

April 28, 2008

With continued focus on organic growth, Kaplow saw clients more fully integrate the agency into their marketing functions, says Liz Kaplow, founder and CEO. "We can see that CMOs across our client base are really recognizing the value of our PR programs," she says.
 

Makovsky & Company

April 28, 2008

The firm saw both top- and bottom-line growth this past year, with 80% attributed to new business and 20% to organic growth. CEO Ken Makovsky says the firm's two biggest sectors are health, which he's hoping will be a $4 million practice this year, and financial and professional services.
 
 
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