2006 PRWeek Award Winners

General Consumer Awards

Arts, Entertainment & Media Campaign of the Year 2006

March 08, 2006

Delaware North Companies and Boston: "YourCenter" Naming Rights PR Campaign
 

Product Brand Development Campaign of the Year 2006

March 08, 2006

Goodyear Tire and Rubber Co. and Goodyear North American Tire: Goodyear's Richard Hamilton Project
 

Consumer Launch Campaign of the Year 2006

March 08, 2006

Edelman and Unilever-Dove: Dove Campaign for Real Beauty
 

Industry Market Awards

Technology Campaign of the Year 2006

March 08, 2006

Ketchum w/GMR Marketing and Best Buy: Geek Squad Rescues Star Wars Fan from "Prequel-itis"
 

Business to Business Campaign of the Year 2006

March 08, 2006

Carmichael Lynch Spong and ASV: ASV Rides Unique Technology to Top of Construction Equipment World
 

Healthcare Campaign of the Year 2006

March 08, 2006

Ketchum and Novartis Pharmaceuticals: Showing People with Overactive Bladder Where to Stop When They Need to Go
 

Targeted Audience Awards

Employee Communications Campaign of the Year 2006

March 08, 2006

EDS and The Storytellers: EDS Storytellers
 

Community Relations Campaign of the Year 2006

March 08, 2006

Fast Horse and Blue Cross Blue Shield of Minnesota: Grooving Your Body Toward Better Health
 

Multicultural Marketing Campaign of the Yer 2006

March 08, 2006

French/West/Vaughan and Central Intercollegiate Athletic Association: 2005 CIAA Tournament
 

Global Campaign of the Year 2006

March 08, 2006

Ketchum, National Geographic, and IBM: Putting the Genographic Project on the Map
 

Corporate Awards

Corporate Branding Campaign of the Year 2006

March 08, 2006

Edelman and General Electric: GE's Ecomagination - Green is Green
 

Public Affairs Campaign of the Year 2006

March 08, 2006

Ketchum Public Affairs and the State of Connecticut: Saving SUBASE New London: Submarine Center of Excellence Targeted For Closure
 

Investor Financial Relations Campaign of the Year 2006

March 08, 2006

Hill & Knowlton and Baidu.com: Managing the Most Successful US IPO of the 21st Century
 

Crisis Issues Management Campaign of the Year 2006

March 08, 2006

Entergy Corporation: Entergy Corporation's Response to Hurricanes Katrina and Rita
 

Social Education & Philanthropy Awards

Public Sector Campaign of the Year 2006

March 08, 2006

Goldman & Associates Public Relations, Federal Motor Carrier Safety Administration, Drive Smart Virginia, and Virginia State Police: "Click It or Ticket, Big Rigs"
 

Nonprofit Campaign of the Year 2006

March 08, 2006

Carmichael Lynch Spong and Minnesotans for Affordable Health Care: Saving MinnesotaCare and Preserving Affordable Health Care
 

Cause Related Campaign of the Year 2006

March 08, 2006

Carmichael Lynch Spong and Select Comfort: Beds, Celebs, and a Better Night's Sleep
 

Personality Awards

PR Professional of the Year 2006

March 08, 2006

Carrie Martin, The American Red Cross
 

Young PR Professional of the Year 2006

March 08, 2006

Courtney Hill, Hill & Knowlton
 

PR Student of the Year 2006

March 08, 2006

Tara Burnham, Penn State University
 

Technique Awards

Best Use of the Internet 2006

March 08, 2006

Hass MS&L and General Motors: GM FastLane Blog: A Global Giant Shows a Deft Touch
 

Best Use of Broadcast 2006

March 08, 2006

Winner: GolinHarris and AEG: Tutankhamun and the Golden Age of the Pharaohs
 

Best Use of Research or Measurement 2006

March 08, 2006

Ogilvy Public Relations Worldwide and Hudson Highland Group: The Hudson Employment Index: Creating The Leading Economic Indicator's Indicator
 

PR Innovation of the Year 2006

March 08, 2006

Hass MS&L and General Motors: GM FastLane Blog: A Global Giant Shows a Deft Touch
 

Promotional Event of the Year 2006

March 08, 2006

Clear! Blue and DaimlerChrysler: Jeep Climb
 

Business Awards

Nonprofit PR Team of the Year 2006

March 08, 2006

Museum of Science and Industry: Effective PR on Exhibit
 
 
 

Small PR Agency of the Year 2006

March 08, 2006

Peppercom
 

Midsize PR Agency of the Year 2006

March 08, 2006

APCO Worldwide
 

Large PR Agency of the Year 2006

March 08, 2006

Edelman
 

PR Agency of the Year 2006

March 08, 2006

APCO Worldwide
 

PRWeek Campaign of the Year 2006

March 08, 2006

Entergy Corporation: Surviving Hurricane Katrina and Rita-the Communications Challenge of a Lifetime
 
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