12+ Ways of Giving Back

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12+ Ways of Giving Back

Every year at this time many organizations look to give back to the communities they work in and elsewhere. It's also a hectic time of year filled with family, holiday parties, and shopping trips, not to mention year-end planning, budget balancing, and new business pitches. It can be difficult to find the time to give back, but those that do say it makes the holiday season all the more sweeter.

PRWeek's second annual special online feature highlights the good works that PR teams undertake during the holiday season. This year, following the devastation of Hurricane Sandy in New York and New Jersey, many of those works focused on storm relief efforts.

You can read about all the inspiring ways that PR firms are giving back below. All copy and photos were supplied by the PR teams.

Slideshow: 12+ Ways of Giving Back

360 PR plans Facebook takeover for giving campaign

360 PR supports many organizations in the communities where our employees live and beyond. One of the things we look forward to each year is our holiday giving campaign.

Access fulfills wishes of needy families

Earlier this year Access PR founded Access Cares in response to the requests of employees looking for opportunities to contribute to their communities alongside their teammates.

Adfero employees find personal meaning in giving program

This year marks Adfero Group's fifth annual Holiday Giving Program, a matching fund that enables Adfero employees to double their donations to any organization of their choosing.

Burson helps clothe children, homeless

Throughout the year, Burson-Marsteller encourages all its offices to give back to their communities, especially during the holiday season.

Chandler Chicco lends hand to children and homeless families

Chandler Chicco Companies New York partnered with the Bowery Mission Homeless Shelter to provide food to the homeless.

Cohn & Wolfe reaches out to neighbors following disaster

When Hurricane Sandy hit New York in late October, Cohn & Wolfe's New York office, home to over 200 employees and the company's headquarters, lost power for a week.

Coyne provides pro bono support for charity auction

The Community FoodBank of New Jersey (CFBNJ) is the largest food bank in the state, responsible for providing food to nearly one million individuals who would otherwise go without.

Discovery celebrates season of giving with pro bono event

Discovery Communications' corporate affairs and communications department spearheads Discovery Impact, the company's global CSR initiatives.

Edelman gives social boost to Habitat for Humanity

On November 27, recently dubbed #GivingTuesday, a day-long initiative dedicated to giving back, Edelman sent 45 employees out to two Chicagoland Habitat for Humanity home building sites in West Pullman and Waukegan, Illinois.

Emanate commits to community

Emanate believes in serving as a positive force across communities in which we operate, while helping staff find a path to support causes they are passionate about.

Fenton bake sale benefits vulnerable youth

Fenton New York kicked off the giving season with a Giving Tuesday Bake Sale to support the Ali Forney Day Center, a drop-in center for homeless LGBTQ youth that was destroyed during Hurricane Sandy

Fleishman adopts families to spread holiday cheer

At Fleishman-Hillard's St. Louis headquarters, the "Adopt-A-FHriend" tradition returns this holiday season, providing donations of all kinds to those less fortunate.

Halo Group brings warmth to Sandy victims

As temperatures dropped, New York Cares kicked off its 24th annual coat drive earlier than expected, asking for immediate aid in the aftermath of Hurricane Sandy.

Identity adopts metro Detroit families for the holidays

No matter the time of year, Identity strives to leave a mark in the local community through numerous charitable endeavors.

IMRE penny wars boost food bank

What better way to celebrate the holiday season than by giving back? That was IMRE's mantra this season, and the agency tapped the full resources of its more than 90 employees to make a difference in the greater community.

M Booth brightens season for disadvantaged children

This winter, NYC-based global communications agency M Booth embraced the season of giving by participating in New York Cares' Winter Wishes program, which provides gifts to disadvantaged children, teens, and families to help make their holidays brighter.

M&C Saatchi powers homelessness fight in New York

M&C Saatchi PR believes in using its strengths to give back. This holiday season the company facilitated the following initiatives to contribute to those less fortunate.

March lights up New England with toy drive

For the third consecutive year, March Communications organized a holiday toy drive to benefit the Starlight Children's Foundation of New England.

Mfa brings holiday cheer to Hurricane Sandy victims

This holiday season Missy Farren & Associates has donated resources and more than 100 hours of community service since November 1 to causes very close to our hearts.

MSL altruism spans network

Holiday volunteer initiatives are occurring across the 14-office MSLGroup North America network.

MWW doubles down on giving this holiday season

MWW has a lot to be thankful for this holiday season. The agency works hard to provide more than just a strong company to employees; we also provide a place where talented people can earn more than a paycheck and give back to their communities.

Ogilvy competes with firms to benefit food drive

For the third year in a row, Ogilvy Washington's "Generation Ogilvy" kicked off a holiday food and goods drive to benefit the Capital Area Food Bank.

PAN Communications feeds ailing Massachusetts neighbors

Community Servings is a nonprofit food and nutrition program providing services throughout Massachusetts to individuals and families living with critical and chronic illnesses.

Porter Novelli spearheads 31 days of giving in Atlanta

All across the agency, Porter Novelli colleagues find ways to give back to the communities in which they work.

RF|Binder collects toys for children

RF|Binder is dedicated to providing a culture for our staff that allows them to make a positive contribution to their communities.

Ruder Finn's holiday drive meets needs of Sandy victims

Ruder Finn is holding its second annual "Ruder Finn Cares" charity drive this holiday season focusing their efforts around providing support for those impacted by Hurricane Sandy.

Vanguard gives to mothers in need

In lieu of holiday gifts for clients this year, Vanguard decided to show its appreciation by honoring its mission and its clients' commitment to social change.

Waggener Edstrom gives back locally with Hometown Hope campaign

Hometown Hope is Waggener Edstrom Worldwide's 2012 global holiday community campaign.

Weber Shandwick gets ugly in stand against cancer

Donning a tacky holiday sweater can do more than just elicit chuckles from friends, family, and co-workers. This year it can help raise critical funds for cancer research, as Stand Up To Cancer is launching its inaugural "Ugly Sweater Holiday Campaign."