PR blacklist won't fix imperfect system

PR blacklist won't fix imperfect system

Aarti Shah May 14, 2008

Such public call-outs might get the attention of firms, but they have little long-term effect

NBC's entree may bolster local networks

Frank Washkuch May 14, 2008

At a time when layoffs and buyouts at major metropolitan daily newspapers and national magazines are the status quo, NBC is enhancing its coverage of the New York area market.
 

Hitting a new stride

Nicole Zerillo May 12, 2008

With the launch of a new brand platform, New Balance's communications team hopes to connect with consumers by tapping into their emotional connection with running.
 

Daily Tear Sheet


Latest News

Togo's selects Terpin for new brand promotion

Aarti Shah May 14, 2008

SAN JOSE, CA: California-based sandwich chain, Togo's, selected Terpin Communications as its AOR to promote the brand among business and consumer audiences primarily on the West Coast.
 

Country Crock's goes healthy with Small Changes

Jaimy Lee May 14, 2008

Unilever launched an ongoing PR campaign, which focuses on encouraging healthy lifestyle changes, to coincide with the introduction of Omega Plus, its oil-blend spread.
 

LinkedIn hires H&K to expand into entertainment industry, abroad and elsewhere

Aarti Shah May 12, 2008

MOUNTAIN VIEW, CA: LinkedIn selected Hill & Knowlton as its AOR to assist in expanding the brand's global presence and consumer education initiatives.
 

PRWeek Podcasts

 

Latest Features

Dove's 'Real Beauty' is not the image of transparency

May 14, 2008

No one doubts those are "real" women that appear in Unilever's Dove advertisements. They have real curves - hips and all - and even very real wrinkles, sags, and bags in the pro-age ads, which were part of Dove's much-heralded "Campaign for Real Beauty." Victoria's Secret's models these are not.
 

Pizza Hut scores big with Tuscani Pastas

YouGovPolimetrix May 14, 2008

On March 31st, Pizza Hut announced that it was temporarily rebranding its Dallas headquarters 'Pasta Hut' as part of the promotional campaign to introduce its new 'Tuscani Pasta' menu items.
 

New Web site from 'SNL' pokes fun at politics

Kimberly Maul May 14, 2008

From Chevy Chase as Gerald Ford to Phil Hartman as Ronald Reagan to Amy Poehler as Hillary Clinton, 'Saturday Night Live' has always been known for its political satire. Now NBC has brought that online with a new political Web site: SNL Elections 2008.
 

Air pollution agency gets KTLA help

David Ward May 14, 2008

Who is your client and what are its media goals?
 

Ronald McDonald dares the media to 'Tackle the Tower'

Ivey Overstreet May 14, 2008

The Ronald McDonald House of Cleveland (RMHC) needed to breathe new life into its 6th annual Tackle the Tower campaign, a fundraising event that challenges participants to run up the 37-story Erieview Tower.
 


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