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Comms pros put Bloomberg on the spot after scandal

Bloomberg clients are beginning to question how they use the company's financial data terminals after revelations that its news division used them to monitor log-on activity, , say IR and corporate communications experts.

Solutionary uses research to improve positioning

Information security company Solutionary released its First Annual Global Threat Intelligence Report earlier this year.

Agency Business Report 2013

Revenue results were mixed in 2012 as large firms and their holding companies faced fresh challenges while many midsize players saw significant gains.

Profit & loss

It was a curious year for PR agencies as some were bolstered by notable revenue growth while others struggled to maintain 2011's momentum.

Newsmaker: K.C. Kavanagh, Starwood Hotels

With more than 1,100 hotels worldwide, Starwood's SVP of global communications checks in daily to ensure brand messaging is consistent across all channels.

Lowdown: Expectations often don't match experiences

A recent survey by Fleishman-Hillard asked whether the expectations of consumers were being met by some of the world’s leading brand names.

Diversity Awards

Show how inclusive you are. PRWeek is accepting nominations for the 2013 Diversity Distinction in PR Awards. Click here for more information and to download entry forms. The deadline is June 20.

Dashboard

Amplfy tracks social conversations and identifies influencers

May 20, 2013

Salorix's Amplfy is a social media engagement platform that scans, ranks, and scores millions of real-time social conversations and contextually identifies key topics and influencers to enable brands and agencies to create optimized and measurable social campaigns.

Complying with healthcare reform

Michael Lasky, Davis & Gilbert

Understanding how to comply with the Patient Protection and Affordable Care Act is crucial for PR agencies to help them prepare for the new healthcare regulations.

Habits: Darlàn Monterisi, Porter Novelli

Never get complacent or compromise your personal standards.

PR is now a 24/7 industry, so should staffers be able to work from home?

Technology has changed the agency structure to enable staff to work seamlessly from home. But firms with non-traditional work-from-home policies run the risk of losing the benefits of collaboration, creativity, and camaraderie.

The upside of getting downgraded

Don Spetner

I've been suffering from frequent flier status withdrawal. It all started four years ago when I achieved global services status with United Airlines, which was no small feat.

The Cycle

Yahoo promises not to 'screw up' Tumblr

Brittaney Kiefer May 20, 2013

Just as Facebook assured users nothing would change when it acquired Instagram last year, Yahoo promised to keep Tumblr the same when it buys the blogging service for $1.1 billion.

The Bay Area is booming

Chris Blake, Burson-Marsteller May 20, 2013

There is no denying the San Francisco Bay Area is buzzing with excitement about technology and innovation, which is giving some long-time residents 90s tech boom deja vu.

Big Data comes with Big Responsibility

Steve Barrett

As I tried to enter the Upper East Side mansion where the Financial Times' 125th anniversary party was taking place a couple of weeks ago the room was so busy I literally couldn't get through the door.

Chadlington: trading still tough in UK, Europe

Alec Mattinson, PRWeek UK May 17, 2013

LONDON: Huntsworth CEO Peter Chadlington said his company has had a good start to 2013 despite the "difficult" trading environment in the UK and Europe.

Bell Pottinger joins APPC fold after years of opposition

Daniel Farey-Jones, PRWeek UK May 17, 2013

LONDON: Bell Pottinger Public Affairs is signaling its support for the UK Association of Professional Political Consultants' regulatory code by joining for the first time since the organization's formation in 1994.

Large firms looking to bounce back after year of transition

Steve Barrett

This year's Agency Business Report is a fascinating and authoritative audit of the state of the agency nation, an annual opportunity to dive deep into trends and issues affecting PR firms and, by extension, the clients that support them.

Podcasts

The PR Week - May 17, 2013

Steve Barrett, Lindsay Stein, and Brittaney Kiefer discuss the IRS, Associated Press, Abercrombie & Fitch, Bloomberg, and the Westminster Kennel Club.

Wisk works up a sweat with brand repositioning effort

Tanya Lewis

For much of its history, Wisk laundry detergent was positioned around the ability to fight visible stains - its Ring Around the Collar campaign ran for more than 30 years.

Hilton's remedy for Vacationitis is perfect cure for professionals

Janelle Hawthorne

Hilton Hotels & Resorts wanted to increase awareness of its vacation resorts to professionals.

Valpak's digital effort delivers as coupons reach electronic inboxes

Janelle Hawthorne

Most recognizable for its blue envelope coupons in mailboxes, Valpak sought to raise awareness of its evolving digital services.

Join the most dynamic talent community in communications.

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Latest News

Nodzak joins Pernod Ricard as PR director

Lindsay Stein May 20, 2013

NEW YORK: Lauren Nodzak, PR manager at Mars Chocolate North America, has joined spirits and wine company Pernod Ricard USA as PR director.

Symantec CCO Pforzheimer leaves company

Brittaney Kiefer May 20, 2013

MOUNTAIN VIEW, CA: Symantec CCO Harry Pforzheimer has departed the company after less than a year as its communications chief.

Hofstra PR student dies in standoff with intruder

Lindsay Stein May 20, 2013

HEMPSTEAD, NY: Andrea Rebello, a 21-year-old public relations major at Hofstra University, died on Friday during a shootout between a police officer and a home intruder who held her at gunpoint.

Traackr, Nimble team up for influencer marketing

Brittaney Kiefer May 17, 2013

SAN FRANCISCO: Influencer search engine Traackr has partnered with contact-management service Nimble to create an integrated platform for influencer marketing.

Hershey begins review of global comms partnerships

Lindsay Stein May 17, 2013

HERSHEY, PA: Chocolate giant The Hershey Company has issued a wide-ranging RFI to find one or more PR agencies to handle global corporate communications, brand communications, and social media.

APCO names McGregor greater China chairman

KemperLesnik appoints Gruber sports, events VP

Late July Organic Snacks taps Haberman

Check out the May 2013 Issue of PRWeek.

Poll

Check out the interviews, job market updates, and special features, including profiles of seven PR industry leaders. Click here to download a digital edition of the 2012 Career Guide for free. To purchase print copies, please call 1-800-558-1708.