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Economic, trust issues dominate Davos discussion

The European debt crisis, high unemployment in the US, and a lack of trust between consumers, governments, and businesses are topics dominating the agenda at the World Economic Forum in Davos.

Opportunity Shoes takes Ballasox brand to the streets

When Opportunity Shoes began selling Ballasox, its foldable ballet flat, the shoes sold so well that the company patented them and made Ballasox a standalone brand.

Video: Di Maria, DeNicola launch The 10 Company

PRWeek's Danielle Drolet speaks with Valerie Di Maria and Clare DeNicola, principals of The 10 Company, about the launch of their new agency.

PRWeek Awards Finalists 2012

An elite group of judges gathered in December to arrive at this shortlist. Winners will be revealed March 1 at the PRWeek Awards dinner in New York City.

Newsmaker: Maggie FitzPatrick, Cigna

From a closer relationship with customers to reinvigorated employees, things are notably different at Cigna - and its CCO has been a key agent of that change.

Opinion

Friends and #trends: The GOP's online opportunities

Sean Spicer, Republican National Committee

Just as businesses must be responsive to their customers, political organizations must be in tune to their "customers" — the voters, especially those in the grassroots.

A shoe in the door for the cobbler's child

Dan Orsborn, Orsborn Partners

Most successful agencies are great at communicating on behalf of their clients. However, communicating their own brand attributes to key audiences? Not so much.

Davos chief extends olive branch to Occupy protesters

Frank Washkuch January 27, 2012

Klaus Schwab, head of the World Economic Forum, reportedly invited members of the "Occupy" movement to meet with him this weekend to talk about their concerns.

Positive movements start in Davos

Jack Modzelewski, Fleishman-Hillard January 27, 2012

I am attending my fourth World Economic Forum in Davos, Switzerland, this week. I first came to the WEF annual meeting in this mountain ski village eight years ago.

Bold comms strategy needed to restore trust in business

Margery Kraus, APCO Worldwide January 26, 2012

I arrived yesterday to record snow in Davos, but the eye-high snow banks did not deter the excitement and energy that accompanies the annual trek up the mountain.

Cross-section of ideas, leaders meet at Davos

Maggie Fitzpatrick, Cigna January 26, 2012

For any business leader, and particularly for a professional communicator, Davos provides an extraordinary opportunity to engage, form relationships, and gain insight from a cross-section of leaders.

Steve Barrett on PR

Let's cut the crap and get on with the work

Steve Barrett

Please excuse my bluntness, but there has been a lot of tiresome nonsense talked recently about the need to redefine PR for the modern age.

How corporate PR can undermine trust

Lev Janashvili, IR Maven

Arguably, the PR industry is generally getting better at conveying the right messages to the right audiences at the right time.

It's time for Apple, and the rest of us, to speak up

Julia Hood

Apple needs to open up, and customers must demand that it does so.

Weber promotes Dowling to NY president

Bite hires Cunningham as North American president

MSLGroup's Chamberlin returns to Edelman as GM

Ron Paul has no right to sue over YouTube video: advocacy group

The PR Week - January 27, 2012

Steve Barrett, Frank Washkuch and Danielle Drolet discuss Davos; the Edelman Trust Barometer; the West Coast PR market; and Penn State University ending its crisis work with Ketchum.

Funding cleantech

Beth Krietsch

Cleantech executives are relying on comms to secure funds in a market struggling to sustain long-term growth and challenged by corporate failures.

CEO Q&A: Jonathan Klein, Getty Images

Steve Barrett

Getty Images CEO Jonathan Klein speaks with Steve Barrett about the business impact of communications and incorporating social media.

Gloves Off: Is it always necessary for companies to apologize following a crisis?

Your parents taught you that when you do something wrong, you should apologize.

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Latest News

Caribou Coffee taps Ruder Finn as AOR

Lindsay Stein January 27, 2012

MINNEAPOLIS: Caribou Coffee has selected Ruder Finn as its AOR following a competitive selection process.

Visit Florida hires Ketchum as AOR

Virgil Dickson January 27, 2012

TALLAHASSEE, FL: Visit Florida has hired Ketchum as its PR AOR. Ketchum previously worked with the state tourism organization after the BP oil spill affected the Gulf Coast in 2010.

Cohn & Wolfe launches multicultural practice

Lindsay Stein January 27, 2012

NEW YORK: Cohn & Wolfe has revamped its four-year-old multicultural division with an expanded Latino and multicultural practice called Infuse.

Under Armour pitches Newton before Super Bowl

Lindsay Stein January 27, 2012

BALTIMORE: Sports apparel brand Under Armour will reveal products as it interacts with consumers before Super Bowl XLVI.

Ford, StyleCaster partner on fashion event

Beth Krietsch January 27, 2012

NEW YORK: StyleCaster Media, Ford Motor Company, and the 92nd Street Y have partnered to organize the "State of Style Summit" on February 7, which will use digital tools to promote high fashion.

Agency Business Report

PRWeek is now accepting submissions for its Agency Business Report. To fill out an entry, click here and submit your firm by the February 23 deadline.

Submission does not guarantee publication, but all US-based PR firms will be considered.

Poll

January Issue

Check out the January 2012 Issue of PRWeek.

Check out the interviews, job market updates, and special features, including profiles of seven PR industry leaders. Non-subscribers can also purchase the Career Guide for only $25.