Latest News

Companies shape long-term communications around FCC broadband plan

Jaimy Lee March 19, 2010

The Federal Communications Commission (FCC) released its national broadband report this week, kicking off a wave of news coverage about issues like expanded access and Internet speed.
 

Dittus launches new public affairs firm

Jaimy Lee March 19, 2010

WASHINGTON: Gloria Dittus opened Story Partners, a public affairs firm, in January. Known for founding Dittus Communications (now FD Dittus) and Direct Impact, Dittus left her position as president and CEO of FD Dittus in May 2009.
 

Tupperware taps celebs for guy-focused event

Chris Daniels March 19, 2010

NEW YORK: Tupperware Brands Corporation hosted a publicity event March 18 with NFL player Reggie Bush and Twilight actor Peter Facinelli showcasing its products as guy-friendly.
 

PRWeek Live

Aarti Shah talks with Next Fifteen's Tim Dyson, CEO, and David Hargreaves, head of Project Metal - the group officially launches in April - about the holding company's take on digital, as well as its growth strategy and pressure from procurement.

View more videos.

Opinion

Financial services turn to PR for new era

Rose Gordon March 19, 2010

Financial services companies seem to be finally recognizing the need for a solid, integrated communications platform that goes beyond Wall Street.
 

Return to M&A offers Wall Street chance to improve reputation

Deborah Eisenberg March 19, 2010

During the past two years, financial communication was a roller coaster, with all the late nights and crisis communication plans turning into one long nightmare.
 

PR agency owners, executives must be mindful of unexpected 401(k) risks

Michael Lasky March 19, 2010

Many PR firms sponsor the ever-popular 401(k) plan, aimed at helping employees save money for a financially secure retirement.
 

PR should take leading role in PSAs

March 19, 2010

A recent study from Northwestern University's Kellogg School of Management found some anti-binge drinking PSAs have the opposite effect on their viewers.
 

Features

OraSure leverages dentist to promote HIV testing

Tanya Lewis March 19, 2010

OraSure wanted to expand use in dental offices of its OraQuick Advance, a rapid oral fluid HIV test, explains Ron Ticho, SVP of corporate communications at OraSure.
 

Journalist Q&A: Mira Lowe, EIC, 'Jet'

Aarti Shah March 19, 2010

Mira Lowe was named editor-in-chief of 'Jet' magazine in April 2009. In February, the magazine underwent a significant redesign, including altering its logo, new fonts, more color, and more photography.
 

What are the benefits of transferring to another global office of my agency?

Shari Roberts March 16, 2010

A PR professional is more or less always in motion, but the opportunity for that to extend beyond the boundaries of an office or cubicle can be priceless.
 

Prudential helps redefine retirement

Tanya Lewis March 12, 2010

Dawn Kelly, VP and account team leader for global communications at Prudential, explains that the economy severely impacted 401(k) retirement plans and prompted Prudential Retirement to create a new model to help ensure retirement security.
 

PRWeek Podcasts

 

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Briefs

Jasculca/Terman receives GSA certification

WASHINGTON: The US General Services Administration (GSA) awarded Jasculca/Terman and Associates its certification for advertising and integrated marketing services, according to a federal filing.
 

David All taps Irons

WASHINGTON: The David All Group hired Todd Irons as a VP, starting March 15.
 

Marrakech hires BPCM for US tourism effort

NEW YORK: The Moroccan National Tourist Office hired BPCM to promote the city of Marrakech in North America.
 

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PRWeek Insider

Brands recognize star power of nerds

Toyota launched its Prius back in 2003 with the help of Hollywood elite, who wanted to be photographed while reducing their carbon footprint.
 

The Cycle

Journalists say credibility biggest challenge for financial sector

Financial journalists believe the financial sector's biggest challenge this year will be proving its credibility, according to the second annual Backbay-Marketwire Financial Services Reputation Survey.
 

Apple scrambles as iPad debut nears

As the April 3 release date for the Apple iPad nears, the company is scrambling for more content deals to go with the device, the Wall Street Journal reported.
 


Check out the March issue, including the Digital Roundtable and Salary Survey 

PRWeek Webcast

From Foe to Friend: Turning online critics into brand ambassadors

Date/Time: Tuesday, March 30, at 12pm est/9am pst

Featured speakers: Stacey Ellis, director of public relations, Kimpton Hotels; Jennifer Houston, SVP and global lead, WE Studio D; Molly McKenna Jandrain, external communications manager, McDonald's USA; Kelly LaVaute, social media manager, Quicken Loans

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