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Quaker debuts new phase of breakfast campaign

Alexandra Bruell September 09, 2010

CHICAGO: Quaker Oats is introducing a PR-heavy phase of "Amazing Mornings," a new integrated campaign that communicates a message about the benefits of a healthy breakfast.

Next Fifteen Group unveils new digital agency

Jason Shuffler September 09, 2010

SAN FRANCISCO: Next Fifteen Communications Group is launching a PR digital consultancy, called Beyond, following the recent acquisition of a separate agency.

Zurich Financial Services expands branding campaign

Kimberly Maul September 08, 2010

ZURICH, SWITZERLAND: Zurich Financial Services is expanding its consumer-facing integrated campaign, HelpPoint, with increased digital outreach and the launch of the latest version, Insights.

Websites still considered vital to users

Dan Solomon

The September issue of Wired magazine declared that "The Web is dead" - and sent many communications pros on high alert.

PRWeek Live

Gideon Fidelzeid talks to Meg Wheeler, PRWeek's 2009 Student of the Year Honorable Mention, currently digital associate at Hill & Knowlton.

View more videos.

Opinion

Axing the capabilities deck is just the first step

Tom Biro September 03, 2010

Earlier this week, many of us in the agency world probably stumbled upon this smart piece in AdAge, where Darryl Ohrt, president at Humongo, suggested (with great reasons why) that we all ditch the capabilities deck.

Need for expansion bonds media and PR

September 02, 2010

The second annual Fashion's Night Out is set to take place on September 10, bringing shoppers together with retailers and influencers from the fashion world.

On the battlefield of creative thinking, fear is defeating PR

Jeremy Baka September 01, 2010

Progress must not stymie PR's chase of social media superiority

Steve Barrett September 01, 2010

At PRWeek, there is one principle of online content that we instinctively know to be true: a headline that includes the magic words "social media" will attract more click-throughs than other articles.

Social Media Survey 2010

Chris Daniels September 01, 2010

Marketers have become more comfortable with social media tools, but progress can still be made

Travel spots use comms to win the perception battle

Alexandra Bruell September 01, 2010

From the Gulf Coast to Atlantic City, destinations are working to build their reputations as part of the ongoing effort to attract tourists.

Newsmaker: Julie Hamp, SVP and CCO, PepsiCo

Alexandra Bruell September 01, 2010

In just two years, Hamp has reshaped the comms team, established a broader corporate identity, and invested in the company's digital future.

Utimate Evaluation: PRWeek Awards 2011

September 01, 2010

More than 70 of the industry's top professionals will be judging this year's entries

Company promotes RFID for anniversary campaign

Tanya Lewis September 02, 2010

The "100 Uses of RFID" campaign was devised with AOR Lois Paul & Partners to expand awareness of RFID as ThingMagic prepares to celebrate its 10th anniversary on September 20.

Habits: Roxana Lissa, president and founder, RLPR

September 01, 2010

RLPR's Roxana Lissa discusses her morning ritual and proudest career achievements

Mutual benefits: Career Guide 2010

Jaimy Lee September 01, 2010

Mentors have always played a key role in the PR industry. Today, that relationship is a two-way street, with junior- and senior-level pros helping each other equally

The Burson Legacy: Career Guide 2010

Julia Hood September 01, 2010

The list of senior-level execs who honed their craft under this PR legend's tutelage reads like a communications who's who.

Briefs

Athena hires Formula to introduce new products

Charlotte firm promotes McCray to VP of PR

APCO hires Saybolt

Don Draper's guide to being a good boss

First things first, can we please reflect for a moment on how absolutely phenomenal Sunday's episode of "Mad Men" was? Yes, we all know that I'm obsessed with the show, but objectively speaking, this might have been the best episode of the series to date.

PRWeek to open up its website for one week only

PRWeek is having an "Open House" on its website next week.

Weekly Poll

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In the September Issue

Check out the September issue, featuring the 2010 Social Media Survey.

Check out the interviews, job market updates, and special features, including profiles of former Student of the Year award winners.You can also purchase the Career Guide for only $25.