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Latest News
Quaker debuts new phase of breakfast campaign
Alexandra Bruell
September 09, 2010
CHICAGO: Quaker Oats is introducing a PR-heavy phase of "Amazing Mornings," a new integrated campaign that communicates a message about the benefits of a healthy breakfast.
Next Fifteen Group unveils new digital agency
Jason Shuffler
September 09, 2010
SAN FRANCISCO: Next Fifteen Communications Group is launching a PR digital consultancy, called Beyond, following the recent acquisition of a separate agency.
Zurich Financial Services expands branding campaign
Kimberly Maul
September 08, 2010
ZURICH, SWITZERLAND: Zurich Financial Services is expanding its consumer-facing integrated campaign, HelpPoint, with increased digital outreach and the launch of the latest version, Insights.
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PRWeek Insider
Websites still considered vital to users
Dan Solomon
The September issue of Wired magazine declared that "The Web is dead" - and sent many communications pros on high alert.
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PRWeek Live
Gideon Fidelzeid talks to Meg Wheeler, PRWeek's 2009 Student of the Year Honorable Mention, currently digital associate at Hill & Knowlton.
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Opinion
Axing the capabilities deck is just the first step
Tom Biro
September 03, 2010
Earlier this week, many of us in the agency world probably stumbled upon this smart piece in AdAge, where Darryl Ohrt, president at Humongo, suggested (with great reasons why) that we all ditch the capabilities deck.
Need for expansion bonds media and PR
September 02, 2010
The second annual Fashion's Night Out is set to take place on September 10, bringing shoppers together with retailers and influencers from the fashion world.
On the battlefield of creative thinking, fear is defeating PR
Jeremy Baka September 01, 2010
Progress must not stymie PR's chase of social media superiority
Steve Barrett
September 01, 2010
At PRWeek, there is one principle of online content that we instinctively know to be true: a headline that includes the magic words "social media" will attract more click-throughs than other articles.
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Features
Social Media Survey 2010
Chris Daniels
September 01, 2010
Marketers have become more comfortable with social media tools, but progress can still be made
Travel spots use comms to win the perception battle
Alexandra Bruell
September 01, 2010
From the Gulf Coast to Atlantic City, destinations are working to build their reputations as part of the ongoing effort to attract tourists.
Newsmaker: Julie Hamp, SVP and CCO, PepsiCo
Alexandra Bruell
September 01, 2010
In just two years, Hamp has reshaped the comms team, established a broader corporate identity, and invested in the company's digital future.
Utimate Evaluation: PRWeek Awards 2011
September 01, 2010
More than 70 of the industry's top professionals will be judging this year's entries
Company promotes RFID for anniversary campaign
Tanya Lewis
September 02, 2010
The "100 Uses of RFID" campaign was devised with AOR Lois Paul & Partners to expand awareness of RFID as ThingMagic prepares to celebrate its 10th anniversary on September 20.
Habits: Roxana Lissa, president and founder, RLPR
September 01, 2010
RLPR's Roxana Lissa discusses her morning ritual and proudest career achievements
Mutual benefits: Career Guide 2010
Jaimy Lee
September 01, 2010
Mentors have always played a key role in the PR industry. Today, that relationship is a two-way street, with junior- and senior-level pros helping each other equally
The Burson Legacy: Career Guide 2010
Julia Hood
September 01, 2010
The list of senior-level execs who honed their craft under this PR legend's tutelage reads like a communications who's who.
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PRWeek Podcasts
Briefs
Athena hires Formula to introduce new products
Charlotte firm promotes McCray to VP of PR
APCO hires Saybolt
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The Cycle
Don Draper's guide to being a good boss
First things first, can we please reflect for a moment on how absolutely phenomenal Sunday's episode of "Mad Men" was? Yes, we all know that I'm obsessed with the show, but objectively speaking, this might have been the best episode of the series to date.
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Steve Barrett on PR
PRWeek to open up its website for one week only
PRWeek is having an "Open House" on its website next week.
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PR firms fail to meet sustainability comms needs
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