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Livestreaming, social stretch impact of live events

Marketing and communications professionals are taking advantage of cost-effective digital and social media tactics to help brands get the most out of events they produce or sponsor.

Valentine's Day kicks off early cancer detection program

The American Cancer Society executed a Valentine's Day campaign to raise awareness of the importance of mammograms among the Hispanic community in the New York area.

Agency Business Report 2012

Following two years of stable growth, an emboldened communications industry is expanding well beyond its core fields of expertise and geographies into new areas.

The dawn of the $1,000,000,000 agency

Considered a pipe dream not long ago, the 10-digit mark has become a realistic goal for some firms.

Newsmaker: Zenia Mucha, The Walt Disney Company

Whether at the center of New York politics or her current role at a globally beloved brand, Disney's EVP and CCO is a champion of collaboration and honesty.

Technology Roundtable: Part of the community

Rose Gordon traveled to Austin, TX, ahead of the South by Southwest festival to hear what some of the leaders in the tech comms sector were buzzing about for this Airfoil Public Relations-sponsored roundtable.

Latest News

SupportSpace brings on Horn for PR, interactive

Beth Krietsch May 16, 2012

SAN FRANCISCO: Cloud-based tech-support company SupportSpace has hired Horn as AOR for PR and interactive following a competitive review.

Hendrick's Gin points out the 'unusual' in US cities

Lindsay Stein May 16, 2012

NEW YORK: William Grant & Son's brand Hendrick's Gin will launch a campaign next month highlighting unusual elements of five US cities.

Ogilvy launches behavioral change practice

Lindsay Stein May 16, 2012

WASHINGTON: Ogilvy Public Relations has launched the OgilvyEngage practice with the goal of helping clients enhance their business results and motivate behavioral change among consumers.

Amstel aligns campaign with life's complexities

Lindsay Stein May 15, 2012

WHITE PLAINS, NY: Amstel Light has kicked off a campaign to appeal to consumers' emotions by leveraging the complicated nature of everyday life.

Nike's Jordan Brand holds PR agency review

Lindsay Stein May 15, 2012

BEAVERTON, OR: Nike is reviewing PR agencies to find a partner for its Jordan Brand, confirmed a representative of the brand.

You're speaking. But are you being heard?

Julia Hood

In this high-pressured environment, it's more important than ever to make sure your message is getting through.

Credible journalism crosses the generations

Steve Barrett

I attended a fascinating awards ceremony in New York City on Tuesday night that clarified for me some of the generational differences in journalism and the way stories are communicated these days.

The evolution of PR to digital communications

Sabrina Horn, Horn

Public relations is going through fundamental shifts that will change how we think about and utilize it forever.

The rewards and risks of social media engagement

Michael Lasky, Davis & Gilbert

Social media offers potentially lucrative opportunities for PR agencies. In order for firms to fully reap the benefits of social media, however, they must protect their rights in contractual negotiations with clients and familiarize themselves with the legal landscape in order to avoid regulatory pitfalls.

My ride on the 'Soul Train'

Don Spetner

I was a Soul Train junkie when I was a kid.

The PR Week - May 11, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss Yahoo's CEO controversy; President Obama's support of gay marriage; and the Foreign Press Association dinner.

Campaign

Rust-Oleum gives consumers the tools to do it themselves

Tanya Lewis

Last year, Rust-Oleum launched "Transformations," a line of first-to-market refinishing products for kitchen cabinets and countertops that lets consumers change the look of their kitchens for less than $500.

Campaign

Valley Metro hits the right note to encourage use of public transit

Emory Sullivan

The Valley Metro Regional Public Transit Authority recognized that some Phoenix residents are confused about its services.

Campaign

Japanese trade group provides US a taste of its national spirit

Emory Sullivan

The Japan External Trade Organization and Japan Sake and Shochu Makers Association were looking to introduce Americans to shochu, a Japanese distilled beverage popular in Japan, but little known outside that country.

Capstrat

What propels an agency to double-digit growth in a reeling economy? The greatest testimonial of all: Added business from existing clients. When you know first-hand what Capstrat delivers, you want more. Which our new clients in health care, professional services, gaming, technology and energy are learning as you read this.

Capstrat ...

Taylor

Taylor is a brand counselor and public relations partner to a select portfolio of the world’s leading consumer brands. Named “Consumer Agency of the Decade” by The Holmes Group, Taylor has partnered with the most influential corporate marketers, utilizing lifestyle, sports and entertainment platforms to drive consumer engagement. Founded in ...

FD

FD is a leading strategic communications consultancy dedicated to helping companies protect and enhance enterprise value by providing integrated solutions for their most critical communications issues through a unique combination of industry leading human capital, diverse specialist practices, a deep understanding of key industry sectors, broad global reach, and access ...

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Briefs

Clabo to depart Applied Materials for HP

Murphy O'Brien promotes Ozawa to VP

Tommy Bahama selects Burson as international AOR

The power of CSR in building consumer relationships

Liz Kaplow, Kaplow

Understanding the need for human connection is critical for any company that wants to create deeper relationships with its consumers and to elevate them to brand supporters and advocates.

MyMediaInfo takes contact creation to the next level

May 14, 2012

MyMediaInfo provides a media contacts database, a social media database, and an editorial calendar database.

Ron Paul suspends campaign spending

Virgil Dickson

Mitt Romney's only remaining competition said he will no longer spend money to win new delegates in the remaining states that have yet to vote.

Resume, diagnosis both cited in Thompson departure

Frank Washkuch

Yahoo said Sunday that CEO Scott Thompson will leave the company. However, the circumstances around his departure became murkier today.

May Issue

Check out the May 2012 Issue of PRWeek.

Check out the interviews, job market updates, and special features, including profiles of seven PR industry leaders. Non-subscribers can also purchase the Career Guide for only $25.