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PepsiCo presses agencies for improved performance

PepsiCo's move to trim the number of agencies on its roster is likely intended to drive more value from agency partners instead of being a cost-cutting move, according to agency executives.

Tackling childhood obesity

Controversial ads followed by an ongoing PR campaign helped Children's Healthcare of Atlanta and AOR Jackson Spalding jumpstart conversation about childhood obesity.

PRWeek visits the Toy Fair

PRWeek's Lindsay Stein met with executives from three toy companies to discuss their marketing strategies at the Toy Fair in New York.

Newsmaker: Paul Hicks, NFL

After guiding the NFL during the 2011 lockout, its EVP of comms and public affairs is quarterbacking efforts on issues from player safety to global expansion.

The new influencer

Social media metrics are helping separate a million everyday Joes from the truly influential. Chris Daniels finds out how brands are digging deeper to discover today's trendsetters.

Discovering America

The US travel industry has faced a challenging adversary in the volatile economy, but tourism organizations from myriad states are highlighting "staycations" as a viable, even desirable, option.

Opinion

Customer service: A big marketing opportunity

Lisa Rosenberg, Euro RSCG Worldwide PR

I was recently in a car accident, arguably one of life's most awful experiences.

Another impact of digital: more centralization

Bob Feldman, PulsePoint Group

The impact of a world gone digital is having two big, new effects on the corporate communications function: it's becoming more centralized, even in the most decentralized companies, and content creation/syndication is entering a whole new sphere.

Ron Paul questions Santorum's conservative cred [VIDEO]

Virgil Dickson

A new Ron Paul ad questions Rick Santorum's claims of fiscal conservatism as the libertarian candidate seeks to improve his position in the polls.

Weldon out at J&J after spate of recalls

Frank Washkuch

Longtime Johnson & Johnson CEO Bill Weldon said this week that he will step down from his role in April. His tenure was marked by "recalls of everything from Tylenol to Benadryl that has cost the company hundreds of millions of dollars and consumers' trust," said the Associated Press.

Expand the PR skill set

John Bell, Social@Ogilvy

As marketers, we are learning the value of integrated programs where we plan efforts across owned media (our controlled content), paid media (all advertising channel work), and earned media (wherever we earn people's attention and content).

Succession planning for the agency of the future

Julia Hood

Five questions all CEOs should be answering about succession planning

PR heritage/skills can supercharge marketing

Steve Barrett

I've written many times about the need for agencies to evolve rapidly to take advantage of the opportunities afforded by social media to deliver more compelling strategies to their clients.

Weber promotes three on digital team

Irion exits Dutko Grayling

Institute for Public Relations expands board of trustees

The PR Week - February 17, 2012

Steve Barrett, Rose Gordon, and Frank Washkuch discuss Social Media Week; management changes at Edelman; Pinterest; APCO Worldwide's acquisition; and Social@Ogilvy.

A panacea for care confusion

Virgil Dickson

From simple-to-understand names to targeted messages, healthcare provider networks are focused on clarifying the Affordable Care Act's broad impact.

Journalist Q&A: Matthew Breen, The Advocate

Emory Sullivan

Matthew Breen, editor-in-chief of The Advocate, which turns 45 this year, talks to Emory Sullivan about key issues for the LGBT community and the magazine's tech-savvy readership.

Google succumbs to 'evil' tendency

Frank Washkuch

Google's self-prescribed motto is "don't be evil," which puts more pressure on it to follow the rules.

Corporate

Scandals teach schools some vital lessons in crisis comms

Danielle Drolet February 01, 2012

In 2006, Duke University was propelled into a frenzy of media scrutiny following allegations of sexual abuse by three lacrosse players that were later dismissed.

Marketing

Outreach efforts mature to appeal to an older audience

Lindsay Stein February 01, 2012

For the next 19 years, nearly 10,000 people a day will turn 65 years old in the US, according to Pew Research Center.

Public Affairs

Armed forces deploy plan to buoy veterans' job prospects

Virgil Dickson February 01, 2012

In lieu of a formal campaign, the armed forces have turned to guerilla communications tactics to highlight the employment needs of veterans.

Latest in Contact

Roberts Buchanan Associates

Comprised solely of senior PR professionals, Roberts Buchanan Associates can help your organization define your message and navigate today’s evolving media mix to deliver it to those who matter most. Combining the passions driving your business with our passion for media, we consistently help clients achieve visibility and credibility where ...

Stephen Bradley & Associates

Stephen Bradley & Associates is a comprehensive, full-service public affairs firm specializing in public relations, media relations, crisis communications, issues management, governmental and legislative relations, environmental communications and strategic public affairs planning. The firm has offices in Alabama’s financial center, Birmingham, and its political center and capital, Montgomery, serving corporate ...

Janine Gordon Associates LLC

JGA combines the management attention of a creative boutique with the experience of a global agency. Janine Gordon, formerly President of Saatchi & Saatchi Public Relations, founded JGA in 1993. Chairman Alvin Schechter, a founder and former CEO of Interbrand, offers world-class branding counsel. Among the agency's clients are Time ...

Introducing the new PRWeek Tumblr - share your stories, photos, videos, questions, habits and insight.

Breaking News

Nissan taps Stratacomm as corporate AOR

Lindsay Stein February 22, 2012

FRANKLIN, TN: Nissan North America has selected Stratacomm, part of Fleishman-Hillard's network, as its corporate AOR following an RFP process that began in the third quarter of last year.

Latest News

State Department looks for firm to bolster Haitian police

Virgil Dickson February 22, 2012

WASHINGTON: The US State Department's Bureau for International Narcotics and Law Enforcement Affairs has released an RFP seeking a firm to launch a campaign to boost the size of Haiti's national police force.

Private equity industry fights back against criticism

Virgil Dickson February 22, 2012

WASHINGTON: The Private Equity Growth Capital Council is pushing back against political attacks that are giving private equity firms a bad rap during the Republican primaries.

Pepsi comms exodus continues as Jacuzzi joins Ford Motor Company

Lindsay Stein February 22, 2012

DEARBORN, MI: Joe Jacuzzi, VP of product and brand communications for PepsiCo Americas Beverages, is joining the Ford Motor Company communications team.

Bernardo to step down as Cision NA CEO

Frank Washkuch February 22, 2012

CHICAGO: Joe Bernardo, CEO of Cision North America, will step down from his post March 1, the company said Wednesday.

Fenton releases social media metrics guide

Beth Krietsch February 22, 2012

NEW YORK: Fenton has released a social media-focused measurement and metrics guide designed to help employees, agencies, and brands that are reporting metrics for social campaigns.

Agency Business Report

PRWeek is now accepting submissions for its Agency Business Report. To fill out an entry, click here and submit your firm by the February 23 deadline.

Submission does not guarantee publication, but all US-based PR firms will be considered.

Poll

February Issue

Check out the February 2012 Issue of PRWeek.

Check out the interviews, job market updates, and special features, including profiles of seven PR industry leaders. Non-subscribers can also purchase the Career Guide for only $25.