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Turnover, newsroom cuts erode media relations craft

Media relations pros have long stressed the importance of building strong relationships with journalists. But that's easier said than done in today's environment of fast-paced coverage and constant turnover.

Rita's celebrates spring with free app, giveaway

This year marked the 21st year that Rita's Italian Ice has given away free ice on the first day of spring.

Agency Business Report 2013

Revenue results were mixed in 2012 as large firms and their holding companies faced fresh challenges while many midsize players saw significant gains.

Profit & loss

It was a curious year for PR agencies as some were bolstered by notable revenue growth while others struggled to maintain 2011's momentum.

Newsmaker: K.C. Kavanagh, Starwood Hotels

With more than 1,100 hotels worldwide, Starwood's SVP of global communications checks in daily to ensure brand messaging is consistent across all channels.

Lowdown: Expectations often don't match experiences

A recent survey by Fleishman-Hillard asked whether the expectations of consumers were being met by some of the world’s leading brand names.

Diversity Awards

Show how inclusive you are. PRWeek is accepting nominations for the 2013 Diversity Distinction in PR Awards. Click here for more information and to download entry forms. The deadline is June 20.

Opinion

A glimpse into the future for tomorrow's leaders

Bob Feldman, PulsePoint Group

The transition into social business is the single largest opportunity to come along in decades for communications professionals. There are big opportunities for communications executives to get more deeply involved in driving measurable business outcomes.

How agencies can leverage change by being flexible

Dave Johnson, Marketwired

I'm not a marketing professional, but I get to work with the brightest agencies around, which gives me a unique vantage point as an industry shift takes place.

Amplfy tracks social, identifies influencers

May 20, 2013

Salorix's Amplfy is a social media engagement platform that scans, ranks, and scores millions of real-time social conversations and contextually identifies key topics and influencers to enable brands and agencies to create optimized and measurable social campaigns.

Habits: Darlàn Monterisi, Porter Novelli

Never get complacent or compromise your personal standards.

PR is now a 24/7 industry, so should staffers be able to work from home?

Technology has changed the agency structure to enable staff to work seamlessly from home. But firms with non-traditional work-from-home policies run the risk of losing the benefits of collaboration, creativity, and camaraderie.

The upside of getting downgraded

Don Spetner

I've been suffering from frequent flier status withdrawal. It all started four years ago when I achieved global services status with United Airlines, which was no small feat.

Steve Barrett on PR

Walmart job an offer H+K's Bartlett couldn't refuse

Steve Barrett

Soon-to-depart Walmart EVP for corporate affairs and government relations Leslie Dach is undoubtedly one of the most respected and powerful people in the PR industry.

Qatar Airways launches UK agency review

John Owens, PRWeek UK May 22, 2013

LONDON: Qatar Airways is reviewing its UK PR work amid moves to boost its international profile.

UK in-house, agency heads review intern policies

PRWeek Staff, PRWeek UK May 22, 2013

PR agencies and in-house communications teams alike are turning their backs on unpaid internships following pressure from the joint PRWeek UK/Public Relations Consultants Association campaign to end the exploitative practice.

Strategy, creative chief Melody to leave Freud

Kate Magee, PRWeek UK May 22, 2013

LONDON: Paul Melody, a key lieutenant of Matthew Freud, is leaving Freud Communications after 18 years at the agency.

Wise words that have stuck

Chris Blake, Burson-Marsteller May 22, 2013

I had the great privilege of hearing our firm's founder, Harold Burson, speak at Boston University in 2011, and I will never forget the pearls of wisdom that he shared with the audience.

Yahoo promises not to 'screw up' Tumblr

Brittaney Kiefer May 20, 2013

Just as Facebook assured users nothing would change when it acquired Instagram last year, Yahoo promised to keep Tumblr the same when it buys the blogging service for $1.1 billion.

Large firms looking to bounce back after year of transition

Steve Barrett

This year's Agency Business Report is a fascinating and authoritative audit of the state of the agency nation, an annual opportunity to dive deep into trends and issues affecting PR firms and, by extension, the clients that support them.

Podcasts

The PR Week - May 23, 2013

Steve Barrett, Frank Washkuch, and Lindsay Stein discuss Walmart, Hershey's, Oklahoma tornado, HomeGoods, and Yahoo's Tumblr acquisition.

Wisk works up a sweat with brand repositioning effort

Tanya Lewis

For much of its history, Wisk laundry detergent was positioned around the ability to fight visible stains - its Ring Around the Collar campaign ran for more than 30 years.

Hilton's remedy for Vacationitis is perfect cure for professionals

Janelle Hawthorne

Hilton Hotels & Resorts wanted to increase awareness of its vacation resorts to professionals.

Valpak's digital effort delivers as coupons reach electronic inboxes

Janelle Hawthorne

Most recognizable for its blue envelope coupons in mailboxes, Valpak sought to raise awareness of its evolving digital services.

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Latest News

Avocados from Mexico hires Ketchum, Arnold as AORs

Lindsay Stein May 23, 2013

NEW YORK: Avocados from Mexico Inc. has brought on Ketchum and creative agency Arnold Worldwide to serve as PR and integrated AORs, respectively, following a competitive review that started with 52 agency proposals.

Consumers expect two-way conversation on causes

Sarah Shearman May 23, 2013

NEW YORK: Nine out of 10 consumers say they would boycott a company if they learned about any irresponsible behavior, according to a study by Cone Communications and Echo Research published this week.

UMass Amherst seeks PR support for enrollment effort

Virgil Dickson May 23, 2013

AMHERST, MA: The University of Massachusetts at Amherst is seeking PR support for an outreach effort to grow enrollment at the school.

Philadelphia transit group plans security campaign

Virgil Dickson May 23, 2013

CAMDEN, NJ: A coalition of greater Philadelphia mass-transit organizations has picked Oxford Communications to support a public security awareness program.

Samsung Media names Spindler-Jones comms lead

Lindsay Stein May 23, 2013

SAN JOSE, CA: Samsung's Media Solution Center in the US has appointed Laurie Spindler-Jones, former head of communications at PopSugar, as its first head of PR and communications.

FTI makes three senior hires in South Africa

Ubersense selects M&C Saatchi PR as AOR

Brunswick hires Yan in China, opens Singapore office

Check out the May 2013 Issue of PRWeek.

Poll

Check out the interviews, job market updates, and special features, including profiles of seven PR industry leaders. Click here to download a digital edition of the 2012 Career Guide for free. To purchase print copies, please call 1-800-558-1708.